What is the main work of network marketing?

Simply put, it is to realize traditional sales through network promotion, most of which will involve telemarketing.

Internet marketing can play a role in eight areas: network branding, Web site promotion, information dissemination, sales promotion, sales channels, customer service, customer relations, online research. These eight roles are the eight functions of network marketing, network marketing strategy development and the implementation of a variety of network marketing tools to play these functions for the purpose.

1, network brand: one of the important tasks of network marketing is to establish and promote the brand of the enterprise on the Internet, well-known enterprises offline brand can be extended online, the general business can be quickly established through the Internet brand image, and enhance the overall image of the enterprise. To a certain extent, the value of online branding is even higher than the direct revenue gained through the Internet.

2, Web site promotion: this is one of the most basic functions of network marketing, that network marketing is Web site promotion, relative to other functions, Web site promotion seems more urgent and important, all the functions of the site to play a certain amount of visits as the basis for the promotion of the Web site is the core of network marketing work.

3, information dissemination: the website is an information carrier, through the website to publish information is one of the main methods of network marketing, at the same time, information dissemination is also the basic functions of network marketing, so it can also be understood that, regardless of which network marketing methods, the result is to pass certain information to the target population, including customers / potential customers, media, partners, competitors and so on.

4, sales promotion: the basic purpose of marketing is to help increase sales, network marketing is no exception, most of the network marketing methods are directly or indirectly to promote sales, but promote sales is not limited to the promotion of online sales, in fact, network marketing in many cases for the promotion of offline sales is very valuable.

5, sales channels: an enterprise with online trading functions of the website itself is an online trading place, online sales is an extension of the enterprise sales channels online, online sales channel construction is not limited to the site itself, including the establishment of a comprehensive e-commerce platform on the online store, as well as other e-commerce sites with different forms of cooperation.

6, customer service: the Internet provides a more convenient means of online customer service, from the form of the simplest FAQ to mailing lists, as well as BBS, chat rooms and other instant messaging services, the quality of customer service for the effect of network marketing has an important impact.

7, customer relations: good customer relations is a necessary condition for the success of network marketing, through the site's interactivity, customer participation and other ways to carry out customer service at the same time, but also to enhance customer relations.

8, online research: through online questionnaires or e-mail, etc., you can complete the online market research, relative to the traditional market research, online research has high efficiency, low cost characteristics, therefore, online research has become one of the main functions of network marketing.