How do enterprises do network promotion?

Let's talk about several common phenomena that enterprises do online marketing promotion now:

1, local tyrants who are not bad at money: various search engines pay for promotion and spend money.

2. Enterprises in the online examination: have established their own corporate websites, and there are no other promotion departments? .

3. Enterprises that attach importance to the Internet: there are network marketing managers, media specialists, website operators, SEO supervisors/assistants, WeChat official account operators, artists, network editors, online customer service and other personnel, and have established professional network departments or long-term cooperative outsourcing companies.

The first category is mostly enterprises that attach importance to internet channels but suffer from the lack of professional team talents. The second is the performance of questioning and misunderstanding the effect of Internet marketing. One of the similarities between the two is that they don't understand online marketing. The third one will keep up with the times and set up an online team or outsource, which is the best way to get orders through the Internet.

In addition, a large part of network promotion is to solve the traffic problem. Traffic is network visitors, let customers find you, find you. How to let more accurate customers find themselves through the network is one of the most headache problems that enterprises encounter in online marketing. The core of traditional factory network marketing is to use the resources accumulated before to obtain more accurate traffic, so as to obtain more transaction opportunities.

So how to promote online marketing?

1. First of all, you need to register a domain name, preferably related to the enterprise or product, which is convenient for memory.

2. Establish your own corporate website. If there are no professional technicians, you can ask a third-party website company to do it. In the future, you will mainly work hard on your own corporate website, and all the work will start from the website.

3. Improve the content of the website: move all the products or services of your company to the website, and there must be pages such as company introduction, company culture, company honor, company products, customer cases and contact us. Especially in the enterprise's products, it is very important to improve the selling points, uses, guarantees and details of the products and make customers feel that you are professional.

4. SEO of corporate websites: Search engine optimization is a long and lasting process, and SEO is also an important way for all traditional enterprises to obtain a large number of customers for free through online marketing. Don't feel complicated, that is, constantly update the content of the website with enterprise products or services as key words. After a long time, you can get considerable search traffic after being included in search engines, and these traffic include a large number of your potential customers.

5. Network integration and promotion: such as news, post bars, forums, Weibo, QQ, Tik Tok, etc. Nowadays, many enterprises pay more attention to Tik Tok and cars, while ignoring conventional network channels such as news and search engines. What Xiang Xiao said here is that for the long-term development of enterprises, these channels are all necessary for enterprise brands, especially in the trading links of enterprises. This kind of soft promotion is more obvious than hard advertising.