The concept and function of advertising

Advertising, as its name implies, is to tell the general public something widely. As far as its meaning is concerned, advertising can be divided into broad sense and narrow sense.

Non-economic advertisements refer to advertisements that are not for profit, such as government announcements, notices and statements of political parties, religions, education, culture, municipalities and social organizations.

Economic advertisement refers to an advertisement for profit, usually a commercial advertisement. It is a means to spread the information of goods or services to consumers or users in a paid way through advertising media in order to promote goods or provide services. Commercial advertisements are such economic advertisements.

The social function of advertising;

Advertising has certain educational functions of new knowledge and new technology. Disseminating new knowledge, inventions and creations in the field of science and technology to the public is conducive to broadening public horizons, inspiring people and enriching material and cultural life.

Advertising function:

Advertising is not only a tool to spread economic information, but also a form of social propaganda, involving ideas, consciousness, beliefs, morality and so on.

The psychological function of advertising;

It is the main psychological function of modern advertising to attract consumers' attention, arouse consumers' interest and desire, and promote the emergence of consumer behavior.

Aesthetic function of advertisement;

As a special spiritual product, advertising must have certain aesthetic value to be accepted by consumers and meet their aesthetic needs to some extent.