What will happen to the development of home appliance enterprises in China in 2022?

The Annual Report of China Household Appliances Industry in 2022 shows that the export and domestic sales of household appliances industry both declined in 2022, of which the export scale of household appliances industry was 5681.60 billion yuan, down 1.9% year-on-year, and the domestic sales scale of household appliances industry was 730.72 billion yuan, down 9% year-on-year.

However, in 2022, the online retail sales of home appliances in China increased by 4.24% year-on-year, and the contribution rate of online channels to home appliance retail increased to 58.2%; The retail sales of household appliances in the sinking market increased by 2.7% year-on-year, and the contribution rate to the retail sales of household appliances rose to 34. 1%.