The journey makes every effort to rule the new chapter of * * * War 2022.

The stormy 202 1 has passed, and another spring has come.

202 1 this year is a historic year to remember and a year to start the future. After overcoming the industry difficulties such as epidemic situation and lack of core, China automobile market came out of the haze of negative growth for four consecutive years and ushered in the first recovery. At the same time, "double carbon" has become global knowledge, and the new energy era has really arrived; The acceleration of autonomous driving has become a reality, which has brought about a deep-seated change across industries and fields.

The year 2022 is a crucial year for connecting the past with the future, and it is also destined to be a year in which opportunities and challenges coexist. With the sustained and stable recovery of China's macro-economy, the continuous improvement of epidemic prevention and control, and the gradual improvement of chip supply, China has become the "weather vane" of the global automobile market, and the curtain of a new round of technological innovation has been opened.

Standing at an exciting historical crossroads, Dongfeng Limited bases itself on the past, looks forward to the future, seeks a new course in the layout of articles, and draws a more magnificent picture of the times.

202 1: the opening battle, the opening sprint.

Under the changing situation of the accelerated evolution of the automobile industry, in 20021year, dongfeng shares showed strong resilience, successfully achieved the set goals, and the annual sales exceeded 1.38 million vehicles. Encouraging achievements have been made in promoting reform, strengthening coordination, grasping key points and preventing risks, and a good start has been achieved in the 14 th Five-Year Plan.

202 1, Dongfeng Co., Ltd. Qi Xin made concerted efforts, strengthened confidence, shared weal and woe, maintained high-quality development, accelerated the pace of deepening reform, and laid a solid foundation for leap-forward development in 2022.

2022: Set firm goals, bravely start new games, and resolutely reach D30.

The beginning is a decisive battle, and the beginning is a sprint. The year of 2022 is a leap year for dongfeng shares to resolutely achieve the business goal of double growth in sales volume and profit, and bravely open a new bureau. Dongfeng Company will accelerate the pace of reform, empower high-quality development tasks, continue to promote the practice and development of Dongfeng Company's "trustworthy" corporate culture 2.0, and give full play to the leading role of corporate culture in the development of employees and enterprises.

This year, Dongfeng Co., Ltd. has set a very challenging goal-D30, the double growth target of sales volume and profit. It is the unshirkable responsibility of Dongfeng Company to successfully challenge the goal of high sales volume and high profit.

Under the pattern of intensified reshuffle in the industry, on the one hand, Dongfeng Company must do its utmost to stabilize and enlarge the chassis in the traditional fuel vehicle market and win time for the switch of new energy tracks. On the other hand, we should speed up the pace in the field of new energy. The achievement of the business target in 2022 will win more time and space for the limited future development of Dongfeng.

In order to achieve the D30 business goal in 2022 with high quality, Dongfeng Company will lay out, consolidate and upgrade from the aspects of management, reform, science and technology, core capacity building and risk management and control, and strive to become an industry leader in the wave of smart electric drive reform.

The steady progress of the company's operation and the continuous improvement of management quality are the basic plates for the sustained and upward development of the enterprise. In 2022, Dongfeng will continue to cope with the chip shortage through technology substitution and strengthening supplier cooperation. And through network combing, marketing transformation and other measures to ensure the stability of terminal transaction prices. At the same time, strengthen cost control, continuously track the improvement of management income, and actively promote cost reduction and fixed cost reduction; Constantly optimize the sales structure and tap the subdivided incremental market; Actively promote the sales volume and after-sales income of new products, and promote the cost improvement and optimization of the whole value chain, so as to achieve the purpose of reducing costs and increasing efficiency.

Reform is the fundamental driving force to stimulate the vitality of organizations and talents. Reform is always on the road. The limited healthy development of Dongfeng in recent years is inseparable from the accurate judgment of the market situation and the rapid and accurate implementation of the corresponding reforms. In 2022, Dongfeng Company will continue to deepen its reform and provide impetus for business problems and development. The headquarters will accelerate the depth and intensity of reform, realize real marketization, professionalism and contract, and achieve the ideal posture of the headquarters. Fully promote Dongfeng Limited's three-year reform action plan. Further deepen the reform of the three systems, improve organizational efficiency and improve the corporate governance system.

The continuous innovation of technology is the most important ticket to the future. Now the competition in the automobile industry has completely entered the dispute of technological innovation. As a large automobile company, in 2022, Dongfeng Company will lead all business divisions to fully promote the localization strategy of R&D, break through major technical problems and master key core technologies. Based on China market and customers' travel demand, we will strive to improve the level of scientific and technological innovation. With the continuous introduction of new technologies and new products, we will transform and develop in the direction of intelligence, networking, electric drive and enjoyment, and accelerate the development of Zhixing technology.

Focusing on the "five modernizations", Dongfeng Limited will accumulate momentum and continue to build new industries, new formats and new models. Around the ecological construction of electric drive, do a good job in strategic planning of one-stop travel service platform. Break the inertia of thinking, reconstruct the brand-new business ecology of Dongfeng Limited's electric vehicle business, and thus promote the transformation of Dongfeng Limited to "product+service". Accelerate the construction of strong market insight and technological innovation capabilities, marketing capabilities, brand power, digital capabilities, green intelligent manufacturing capabilities, and modern corporate governance capabilities; Promote the practice and development of Dongfeng Limited Trusted Corporate Culture 2.0, and give full play to the leading role of corporate culture in the development of employees and enterprises.

Adhere to the bottom line thinking and refined management, Dongfeng Limited will implement risk management and control to every detail. In 20021year, the company successfully resolved the impact of uncertain factors such as repeated epidemics, extreme weather and chip shortage. In 2022, Dongfeng Company will strengthen the process control of the company's current risks in accordance with the requirements omitted in "0" of risk management, and pre-position the new risk sources. Hold the bottom line of no systemic risk.

Enterprises are always developing in uncertainty, and the era we live in is an unprecedented stage of drastic changes. The uncertainty of business environment far exceeds our understanding of the world. Dongfeng co., ltd. will find a bright future in uncertainty with the wisdom of the team and the heart of continuous progress.

In 2022, the east wind of adults is limited, and when the tiger goes down the mountain, it will be more energetic and energetic; Will also strengthen confidence, not afraid of challenges, show its due "pioneer" role, and make greater contributions to the limited sustainable development of Dongfeng!