What is the impact of Internet thinking on the media industry?

Traditional media continues to decline, the rapid rise of the Internet emerging media

The media industry refers to the dissemination of various types of information, knowledge of the media entity part of the industry group, it is the production, dissemination of a variety of text, graphics, art, language, images, sound, digital, symbols, and other forms of existence of the information products as well as provide a variety of It is a special industry that produces and disseminates a variety of information products in the form of text, graphics, art, language, images, sound, digital and symbols, as well as provides various value-added services. In general, China's media industry consists of four major media forms: broadcasting and television, print media, PC Internet and mobile Internet. In addition to traditional media forms such as books, newspapers, periodicals, radio, television, movies, etc., in recent years, new media forms on the Internet represented by digital publishing, animation, games, electronic newspapers and magazines, digital movies/television, etc. are emerging and becoming more and more mainstream.

The latest data from PricewaterhouseCoopers indicates that the global entertainment and media industry market will grow at a compound annual growth rate of 4.2 percent over the next five years, and that the development of the media industry will slow down due to the increase in uncertainties in the global political and economic situation. China's stable political and economic dynamics, however, have created a favorable environment for the media industry, which is expected to grow at twice the global rate.The total size of China's core media industry reached $1.9 trillion in 2017, a year-on-year increase of 16.6%.

"Internet+New Media" Talent Demand is Strong, and New Media Operation Talents Heat Up

From the perspective of the trend of the media industry's development in terms of talent demand, the rapid rise of digital/new media has contributed to the media industry's surge in demand for new media talents. From the point of view of the industry demand word frequency, new media, Internet frequency leading, indicating that the traditional media is actively using the Internet thinking to new media, "Internet + new media" talent demand tends to flourish.

In addition, in the process of the development of the new media industry, the industry has the greatest demand for operating personnel. The demand for new media operation talents mainly focuses on the operation of WeChat public number, microblogging and other platforms with social attributes; at the same time, the demand for new media planning and marketing talents is also relatively large.

--The above data sources and analysis are from China New Media Industry Market Outlook and Investment Planning Analysis Report by Prospect Industry Research Institute.