How to use the Internet to change the hotel business model?

In the Internet era, the hotel management thinking is constantly changing, and the hotel promotion methods are also constantly changing. The traditional hotel management thinking is no longer suitable for the Internet age, and they are facing a huge test. After thinking about it, hotel management can be changed in the following aspects.

First of all, the traditional marketing model needs to be changed.

I once made a sales call case at a hotel business analysis meeting. Generally speaking, I would like to share it with you. A friend of my marketing director called me and we chatted naturally.

Sales job. He said that it is a bit helpless to watch the agreement unit at home now. One of his sales managers visited her customers. The customer said that there would be a reservation on the same day. The sales manager was very happy and told the customer that he could make a reservation with her.

Contact. However, when the sales manager just returned to the hotel from the client company, the client told her that she had booked a room in this hotel. The sales manager looks depressed-the guest finally booked through the internet. Ultimately, customers

Tell me why. He said that it is very convenient to book tickets online. You can book tickets on your mobile phone when you get off the plane, take a bus or even go to the toilet. It is more convenient to settle accounts, which can save the time for sending orders and greatly improve efficiency. Such a story,

It may happen in every hotel. It also brings some new inspirations to our hotel management thinking: 1. Traditional marketing methods need to keep pace with the times. 2. Attach great importance to the Internet.

Second, change the traditional way of publicity.

Traditional fixed advertisements such as anti-aircraft gun advertisements, station advertisements and LED are gradually weakening. The rapid development of mobile terminals will change our lives, and Internet advertising has become a deep-water bomb of the times. In addition to group buying

Website, WeChat, official website, OTA, etc. All aspects of network packaging are needed for our publicity in the network age. In the process of hotel management, the publicity budget should be tilted towards the Internet, making it the "main battlefield".

Third, use big data tools to enhance the guest experience.

When the Internet plus thinking is implemented in the process of hotel management, it is to speak with data and use Internet big data to better understand our guests. Increase the contact points with the guests, and carry out targeted rectification of the guests' experience.

Work. The process of hotel management is a dynamic development process. Without a hotel, there would be no problem, but the saddest thing is that many hotel managers can't find the * * * problem that affects the choice of guests. Guests' concerns are inaccurate,

What the guests pay attention to and care about is not what the hotel manager can give. It is not a priority for hotel management to ask for quick rectification.

Fourth, the Internet market is the top priority of hotel management.

In the past year, there have been many articles detailing the evils of OTA, and there are also many ideas of leaving OTA. However, the reality is that more hotels and a larger share are occupied by OTA intentionally or unintentionally.

Collar. Room sales, Ctrip, Qunar.com E Long and other websites have all set off unprecedented promotion efforts, and their preferential promotion efforts are unmatched by the hotel company's agreed price. Catering, sports sales, US Mission, glutinous rice and so on.

Group buying websites have become the focus of guests' choice. Five years ago, not many people could have imagined that group buying would develop so rapidly today. The change of tourist groups has made such a change, and it became the main consumer in 80 and 90 years.

Li Jun, they are a generation who grew up with the Internet, and their thoughts are deeply embedded in the "DNA" of the Internet.

5. Customize hotel products according to the consumption characteristics of the Internet era.

This requires us to pay attention to big data analysis, collect OTA customers' consumption preferences, pay attention to their consumption psychology, and formulate our business strategy according to this object psychology. If you need a super high price.

In contrast, we can launch cost-effective promotional products in light weather, light moon and off-season. The old hotel management is to let guests choose hotels and launch various packages. In the context of internet plus, we need to combine their characteristics.

To customize hotel products is a big change in concept.

Sixth, ideas determine thinking, thinking changes behavior, and behavior produces benefits.

There are tens of millions of hotels in China, with great differences in different regions and different customers. No particular method can solve many, many differences. Under the background of today's times, there is one thing that everyone should recognize.

Similarly-strengthen the hotel's internet thinking. For management, all work begins with ideas. Only with ideas can we touch our thinking and eventually change our behavior. Attention and contempt for a moment, but the result is complete.

It's different.

In the Internet era, the rapid development of the hotel industry has become inevitable. Being in the sea of hotel industry, only by following the trend and going forward bravely can towards the distant be achieved. In this process, customer experience will be the first witness of the reform, and it will also be the driving force of hotel reform.