How to design an e-commerce website

Determine the page style

The page style is mainly based on the product itself, such as the product's attributes, product features and so on. If the product does not have specific style attributes, it can be based on the target sales demographic, season, holiday or theme activities.

Products and materials collection

Preliminary actual shooting materials, to organize and classify. We also need to learn to organize and collect our own library of materials in the design process, and make a good backup.

Framework layout framework

According to the content of the text, combined with the actual product, the effective layout of the establishment, you can start from the following eight aspects of the operation:

Product posters -- to attract attention.

Product attribute function -- enhance interest, understand the product.

Product panorama -- to raise interest.

Product detail display -- Boost interest and learn about the product.

Pain point digging -- bring customers closer.

Test report -- build trust.

Selling point advantage -- reflect the value of the product.

Positive feedback sharing display -- further strengthen the desire to buy.

Determine the color scheme

Those who already have store visual specifications can continue to use them directly. If not, it can be extracted from the product itself, or from the Logo or from the product association attributes. In the process of color matching, no matter how many colors are used to combine, the first thing to consider is what color to use as the main color.

Choosing the right font type

Fonts are equivalent to a bridge and are quite important. Mainly used to explain the product, easy for customers to read, at the same time, but also to play an important role in guiding the information, through the size of the font with a focus on displaying a certain content. The use of fonts is generally no more than three fonts and choose to meet the product positioning of the font; in the key part of the content of the bold highlighted to deepen the buyer's impression of the extent of the information.

The whole details page layout

How to set up the layout of the picture and copy content, to test the level of design we usually accumulate. The more simple and atmospheric page, elements must not be too much, fresh and comfortable page more white, reference to excellent cases, learn and learn more. Learning is endless, the same, the design of the details page layout is also. Learn more, summarize more, expand ideas, expand thinking, establish their own design style.

On the e-commerce product detail page design process, Qingteng Xiaobian has shared with you here. If you have a strong interest in page layout, website design, graphic processing, etc., I hope this article can help you. If you still want to know more about graphic design materials and techniques and other content, you can click on other articles on this site to learn.