Tea packaging design description template

Tea Packaging Design Description Template

1.Design Name: Tea Packaging Design

2.Project Description: This project is to design its product packaging for a tea brand, aiming at highlighting the brand's characteristics and style, and enhancing the product's selling point and market competitiveness.

3. Packaging requirements:

(1) Design style: a combination of traditional and modern, full of Zen and nature, fresh, simple and comfortable as the theme.

(2) Color matching: Tea, brown and green are the main colors, with soft color matching such as golden yellow, light blue and beige, highlighting the fragrance and nature of tea.

(3) Font design: choose the classic italic or Song font as the main font, combined with some natural and Zen patterns, and use noble color schemes such as gold or silver, to enhance the high-end sense and quality of the whole brand.

(4) Packaging form: a variety of forms of packaging design, such as insect chrysalis, horseshoe, round and square, etc., as far as possible to meet the diversity of tea and consumers' individual needs.

4. Design points:

(1) logo design: a good tea packaging must have a good brand identity symbol, logo design should highlight the characteristics of the brand and flavor, to attract the eyes of consumers and enhance the brand image.

(2) pattern design: pattern is an indispensable and important element of tea packaging, the pattern is required to be fresh, generous, natural and full of interest, using typical Chinese elements, such as lotus, bamboo, plum blossom, pear blossom, phoenix, etc., to fully reflect the tea culture and Chinese tradition.

(3) font design: the font design of tea packaging needs to consider the degree of recognition and aesthetics, the choice of fonts should reflect the brand's cultural connotations and styles, suitable for the actual use of the environment and occasions, at the same time, the font's color, size, and form should also be matched with the pattern to form a visual harmony.

(4) material selection: the material of tea packaging should be environmentally friendly, safe and healthy as the premise, at the same time, the quality and feel of the material should also be suitable for the style and positioning of the entire brand, such as the selection of traditional packaging such as paper boxes, or the use of plastic bags and other new materials.

(5) detail processing: detail processing is the key to tea packaging design, to grasp every detail, so that the whole package design becomes perfect, such as minimizing the packaging of labels, auxiliary decorations and other miscellaneous items, using simple but not lose taste design style.

5. Final deliverables: including the brand logo, the original packaging design, the effect diagram, the list of production materials.

6. Design Cycle: The design cycle is 15 working days, including 5 different design revisions. If you need to expedite, please pay extra.

7. Design Cost: The design cost of this project is RMB 100,000 yuan.