How to do a good job in the new media operation of the seven tips

From two points of view, one is the person (soul character), two points is the idea (change the concept).

1. Create a soul

We can find a phenomenon, now a lot of official microblogging enterprises have died, but we found that those industry opinion leaders their microblogging but play a lot of wind and water. In fact, the key is human, enterprise official microblogging for fans is a group of people, and for opinion leaders, fans face is a living person, you can communicate with him, interaction, exchange, that is, the soul of the character.

The reason why a person becomes a fan of another person is because the person is attracted to a certain aspect of the qualities, so a microblogging or WeChat platform, in order to attract a large number of fans to pay attention to, it is necessary to create a platform for the platform's core soul, the use of the platform's soul, to attract more attention to the fans, in fact, we are talking about the core of the soul, usually refers to the founder of the enterprise, mentioning Alibaba, the founder of the company. The founder of the company, mentioned Alibaba will immediately think of Ma Yun, mentioned Tencent will think of Ma Huateng, the soul of the character to take time to interact with fans, communication, exchange.

Take the author's own operation "president of network marketing" public number, I often find time to write articles for the public number, and readers to communicate and interact, so that the formation of a unique advantage, because only focus on my operation of the public number, can be the first time to read the articles I wrote, and I communicate with me to interact, I am the soul of the character. I am the soul of it.

If your public number does not have unique characteristics, ask why readers need to pay attention to you for a long time, pay attention to 3 days, a week can be canceled attention to create a public number of the soul is a good way to maintain readers continue to pay attention to the public number.

2. Platform Thinking

To attract more attention from fans, you must be able to provide more value that fans need, just like a TV station, to increase the TV station's ratings, it must introduce more high quality TV series in order to get more viewers. Similarly, a good public platform must have more quality authors to provide content in order to attract the attention of fans.

The best way to do this is to organize quality articles, because we are living in an era of pan-authorship, where authors have no value anymore. There is so much information out there that organizing quality content is becoming more and more valuable because it helps people save a lot of valuable time.

Just like Reader's Digest, it organizes quality articles from major newspapers and magazines, it doesn't provide original content, and it doesn't spend a lot of money on signing up authors, but it is welcomed by a large number of readers because it helps readers save a lot of valuable time. Originally, readers would need to read 100 books and 60 magazines to find these excellent articles, but now they just need to read a Reader's Digest.

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3. Resource operation

With more and more fans, these fans will eventually become resources, of course, resources can be taken out of the exchange, cash, if the platform has the resources only for their own use, then the platform to play the influence will be very small, if the platform's resources can be used for the platform inside the fan all, then the platform will be more valuable, to create a fan with the platform interests of the **** the same body. The platform interests of the **** the same body.

If the platform can help more people, if it is 1,000 or even 10,000, then it is the same as 10,000 people to help you make the platform, because these resources can also be used for him, must let the platform resources out to create a fan with the interests of the platform of the *** with the same body, the platform's survival with them, don't let the fan become a spectator. A bystander.

4. Treat readers as customers

What is a reader? The reader is the person who reads the article or book, and the author doesn't need to maintain any relationship with the reader after reading it.

What is a customer? After the purchase of a product, the merchant must maintain a relationship with the customer, and must be responsible for the product sold.

Simply put, one type of relationship does not need to be maintained, while the other type of relationship needs to be maintained for a long period of time. If we want to cash in on new media, then we need to treat our readers as customers, because only customers can generate profits in the long run, whereas readers are just a one-time buyer.

5. Create multiple media communication channels

To get more fans, must have more than one value output channels, so as to ensure that the new media activity, the operation of the new media friends will find that the beginning of the attention of the fans tend to be very active, but with the increase in time, many fans of the activity will decline, a new platform only every day there is a constant flow of fans to increase in order to maintain the platform. A new platform only every day there is a constant increase in the number of fans to maintain the platform's activity, so be sure to prepare for their own platform for a number of output channels of value to maintain the platform's activity.

6. Emphasis on the dissemination of the human chain of relations

The dissemination of the human chain in the new media has changed the traditional media dissemination model, every fan has become a carrier of the dissemination of the fans are the audience at the same time is the dissemination of the content, the dissemination of imagination can be unlimited amplification. If the audience sharing your content is an industry leader with 100,000 fans, then the impact of this communication will be 10 or even 100 times the original. Because you never know the number of fans who share the content of the fans have fans, at the same time through the human relations chain of dissemination, you can in the case of no increase in any cost, for the platform to get more fans, increase the influence of the platform.

To do a good job of spreading the human relations chain, you need to work from the content, ask yourself, why fans will voluntarily help you to spread the initiative, the answer is only two words, is the content. With the rapid development of China's Internet sector, social media marketing has increasingly become one of the most important promotional channels for corporate brands, as an entrepreneur or marketing in charge, you must understand the social media as an important medium of contact between businesses and customers, when potential customers are looking for new products or services, often prioritize the search through social media, they not only want to know more Not only do they want to learn more about your brand or service, but most importantly, through social media, they can more easily learn about the real reviews and perceptions of a particular brand or service. Although many companies now include social media marketing as one of their key media strategies when developing their branding strategies and marketing plans, it's clear that not all of them are positive and effective.

If you want to develop a more effective social media strategy, I believe that has been focusing on branding and public relations in the field of TangJie Media can give you some better advice and thinking, today, I briefly outlined some of the social media marketing strategy considerations, I believe that to help company planners or business founders can avoid some unnecessary programs, to adopt a more correct operation strategy, I hope the following I hope the following four considerations can give business leaders or social media operators some thought and help:

1. Know who you are

Following and understanding your business background, your brand characteristics and positioning, as well as some social media platforms, opinion leaders voice, you are the most knowledgeable about your products, services, company and brand, and to be able to establish good communication is the first thing that I often recommend to clients to do. The ability to establish good communication is the first thing I often advise my clients to do, so no matter what platform you are currently marketing through social media, always pay attention to and find out what makes you tick, and establish more communication and connection with your target customer base.

2. Know your followers

It's important to know your target customer base for social media marketing, who are they? What are their characteristics? When do they usually like to read articles online? When would they be willing to interact with the business social platform accounts? If your business has an experienced and well-established social media marketing operation team, you can face these questions with relative ease. TangJie Media is good at analyzing and clarifying the characteristics of customer groups in depth through data-based analysis. In the process of social media operation, not understanding the audience and their needs is often an important factor in the unsatisfactory operation results, so make sure to understand your target groups that Social media platforms are the easiest channels to establish direct contact with your audience, always keep in mind.

3. Plan ahead

Unless you're a savvy social media strategist yourself, you're likely to spend a lot of money and effort bringing in professionals in the field, and you're going to need someone who is immersed in these platforms to help you analyze and develop your plans, and regardless of whether or not you're well-established enough or have a lot of experience on your team, it's advisable to consult with Some professional new media or self media operating platforms to develop a social media marketing strategy that fits your company's characteristics, which can better help your brand to cope with many challenges from including PR and brand marketing. Operating a self media platform must not be spontaneous and random, and often end up creating an unprofessional and disorganized feeling for the audience, but lose the significance of marketing.

4. More data analysis and learning methods

Social media marketing is a very new media interaction channels, in China in recent years the development of particularly rapid, if in the process of operation is good at data analysis, comparison, through continuous exploration and learning new methods and techniques, then you can make the operation as well as the dissemination of information to obtain a more desirable effect. Due to the strong integration of social media and the flexibility of readers' participation and interaction, media operators should continue to learn and adopt new operation strategies to improve the operation effect.

Finally, it is recommended that you review your current social media marketing strategy, make changes and additions to your strategy and plan, and continue to improve your program. Never forget that social media marketing, if not operated properly, may even damage and affect your brand image as well as business opportunities, so make sure to take care of your social media platforms and let it help your brand in a positive way.