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The blank spot and power point of advertising media - Delphi's advertising media mix innovation case study Author:Liu Qiang Li Jiang Source:Social Sciences / Economy Favorite This article The dialectical law of "something is nothing, nothing is something" is also applicable to advertising. The strong media that is sought after by people reduces the advertising effect due to the over-intensive advertising, which is "something-is-nothing"; on the contrary, the advertising media that is ignored by people can produce the effect of surprise victory due to the bottom of the homogenization degree, which is "something-is-nothing". The interactive conversion of the have and have not made us realize that today's media strategy and advertising planning needs more wisdom and tactics. (***1 page) Keywords: advertising media mix, Delphi, advertising agency, Fujian, advertising media