How do enterprises use video promotion to do brand marketing well?

Video promotion marketing is an efficient marketing model developed rapidly in the Internet era. Mainly based on the internet platform with video communication as the core, brand promotion and product marketing are realized through the rapid spread and huge play of carefully planned video content in the network.

Enterprises should make good use of video for brand marketing, which can be considered from the following points:

1. Accurately locate consumer groups

According to the efficacy of products, lock the scope of consumer groups. According to the different characteristics of the target group, such as age, gender, occupation, and even nationality, race, language, etc. To determine the needs and preferences of the target group, so as to ensure the attractiveness of the product efficacy to the target group.

2. Choose a high-quality promotion platform

According to the "20 18Tik Tok Big Data Report" released by Tik Tok, as of 2018 and 12, the daily active users of tiktok exceeded 250 million, and the monthly active users in China exceeded 500 million. In addition to vibrato short videos, Aauto's faster short videos, iQiyi, Youku and Billie Billie also have a huge user base. Undoubtedly, it is easier to achieve the promotion effect on a high-quality platform.

In addition, the selection of promotion platform also needs to consider the characteristics of different target groups. If young and middle-aged people are targeted, Tik Tok and Aauto Quicker will definitely give priority; If foreigners are the main target group, consider platforms such as Youtube and Facebook. (Of course, Tik Tok, which has already spread abroad, is also a good choice. )

3. Good video creativity is essential.

When you make a video, you must plan it carefully. Good ideas are indispensable. Clear audience characteristics, highlight video themes, and attract accurate users quickly and accurately.

In addition, it is necessary to be hard to strike while the iron is hot. Providing high-quality products and services, and having a good user experience and reputation can form a long-term brand effect.