Tik Tok 8 18 Fashion and Good Things Festival, Creating Adventure and Ingenuity Section, Helping Non-legacy Cross-border Circle (Tik Tok Yellow V)

Tik Tok 8 18 Fashion Festival is being held. From August 12 to August 18, Tik Tok e-commerce will launch the "Adventure Ingenuity" section to build a theme live broadcast room for non-genetic inheritors, craftsmen and domestic brands. The event will unite brands in different fields such as Xtep, Huaxi Zi and Shidao Culture to launch more than ten cross-border live broadcasts of intangible cultural heritage, promote intangible cultural heritage and help intangible cultural heritage better enter daily life.

It is worth noting that on August 17, Tik Tok e-commerce will also join hands with Hunan Satellite TV to create the first "Tik Tok Fashion and Good Things Night" party. At the party, Tik Tok e-commerce will invite non-genetic inheritors and stars to perform dance performances that have crossed the Millennium, tell traditional cultural stories, and let non-genetic inheritors "live" on the stage.

In the "Adventure and Ingenuity" section, Tik Tok e-commerce will launch hundreds of China-made goods with traditional crafts or immaterial elements, covering food, clothing, home, beauty cosmetics and other categories to meet the diverse shopping needs of consumers.

Xtep, a sports fashion brand, will launch sports shoes and sportswear combining Beijing embroidery and facial elements in the live broadcast room. Among them, Beijing embroidered sports shoes were completed by Xtep in cooperation with the national non-legacy Beijing embroidered inheritors in the United States and Britain. Flowers and birds are outlined on the square-inch vamp, and the lines show the charm of the national tide. Fu Anna cooperated with Sun Qingxian, a national intangible Cantonese embroidery inheritor, to integrate China ancient hand-embroidered elements such as "Kirin" and "Beast" into household items, and launched a four-piece series of God Beast to protect the home through short videos.

The flagship store of the Bronze Master will bring interesting ornaments such as terracotta warriors, the Chinese zodiac, and the filigree gourd made by the Millennium lost wax method. Among them, the terracotta warriors have different shapes and charming postures, which integrate modern aesthetic taste into traditional culture and make people fondle it.

In addition, consumers will also see the live content of museums, time-honored brands and many cultural and creative products. Guanfu Museum prepared hand-painted blue-and-white hand-pressed cups, Yaozhou kiln peony bowls and other products in the live broadcast room. Old brands such as Tsingtao Brewery and Xie Fuchun have also prepared products with national tide elements and techniques, so that consumers can feel the new vitality of the century-old brand. Dunhuang Research Institute's "Tianlong Babu" blind box and Kazilan's joint makeup will be presented in the "Adventure Ingenuity" section.

A number of non-genetic inheritors will also walk into the brand live broadcast room to share the intangible stories behind the products. Domestic make-up brand Hua joined hands with Long Taiyang, the inheritor of Miao silver jewelry forging process, to open the brand live broadcast room, telling the silver jewelry carving process contained in "Hua Miao impression series make-up", leading users to feel the beauty of national culture in modern make-up.

What's more, on August 17, Tik Tok e-commerce and Hunan Satellite TV jointly created an "adventure and ingenuity" dance: modern artists will wear costumes or accessories with intangible elements, present exquisite performances, and interpret cultural stories that have passed through the Millennium with the cooperation of music such as light and shadow, drums, pipa, guitar and bass.

At the same time, non-genetic inheritors will also display non-legacy skills and products at the party site; Celebrities attending the party will also bring intangible goods and local characteristics to the audience through their live broadcast rooms in Tik Tok.

Since the beginning of this year, Tik Tok e-commerce companies have successively launched a number of special activities, such as "Ingenious New Year Festival", "Ingenious Tide" and "Welcome to the New Country Tide", to help protect and inherit intangible cultural heritage. This "Adventure Ingenuity" explores a brand-new road, and shows intangible skills and traditional cultural stories more three-dimensionally and comprehensively. This makes many intangible goods within reach, and also makes intangible elements integrated into consumers' daily lives.

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