The leader asked us to think with the thinking of doing business. What is the thinking of doing business?

Any good business in China will be imitated as long as it makes money. So many people do it, and those who do it later have no customers. What methods will they use to attract customers? Reduce the price of products. Slowly, this industry will fall into price competition, and enterprises that can effectively reduce product costs will eventually win.

The cheaper the product is sold, the lower the profit of the enterprise, and finally it is unprofitable and goes bankrupt. In the past, we made money by the price difference, and the price war became a vicious circle. The lack of innovation ability of many enterprises makes it more and more difficult to do traditional business today, which shows that the logic of making money in traditional business has changed.

Boss, if your business is not strong enough to make money, you should first think about whether your business has its own unique business model. Learn more, don't copy, you must learn some practical cases and methods, and then apply what you have learned instead of what you have learned. Rethink your profit model and trading structure. Nowadays, it has become a law that you can't start a company without a model.

Zhipeng worked as an enterprise for many years, founded 27 projects in different industries, and worked as an entity for many years before he found his ultimate mission, switched to being a lecturer and founded a platform for intellectual training. When I systematically studied the course of business model and compared it with my past entrepreneurial experience, I knew what I did right and what I did wrong. Only then can I understand the lessons of blood and tears in the past. If I do this or that, I won't fail.

You can't take it for granted to be an enterprise, but you must learn and combine practice with theory. Without comparison, there is no harm. The results with theoretical guidance and without theoretical guidance are definitely different, depending on whether you are willing to go out to study. The logic of making money is changing all the time. You have to keep up with the changes of the times and keep pace with the times.

I always wanted to be bigger and stronger, with a large scale and a large team. In the product era, there was no problem with this cognition, because the product competition was not fierce, and everyone did not have the problem of sales. However, in the new business model era, there is a surplus of products. Capital does not depend on how many assets, scale and employees your enterprise has. It depends on how many customers you have and your profitability. When you say, "My business is very big. I have a100,000 square meter factory with 5,000 employees. " This means that you have a lot of assets.

Others said, "I have 6.5438+0 million members, I have 5,000 channels, and I can still make a profit." Such a company is a valuable company, and such a company will certainly not be short of money, and it can be financed in any way.

Times have changed, cognition has changed, and the thinking of doing business has also changed. Traditional business, whether it is opening a shop or a factory, is to spend money first and then make money. Everything you do is your own investment. Look for projects first, then start renting venues, renting factories, decorating or buying equipment and raw materials, and then recruit people for training, channel construction, marketing and so on. If you buy land in the early stage, the investment will be even greater.

Some invested in half, and when the funds were broken, they closed down. Some enterprises have strong financial strength. After the initial investment, I began to make money and earned it for more than ten or twenty years. But looking back, can they make money besides a pile of assets? 10 years ago, we sold a product and some people bought it, but now even the best product can't be sold without marketing means. Enterprises spend more and more costs on marketing, training marketing knowledge and teaching various sales methods. They can make deals with customers, but everyone has left. It's getting harder and harder to retain talents.

All traditional bosses still have a problem. After making money, they will expand their investment and scale, and open a second store and a third store from one store. For the manufacturing industry, from thousands to tens of thousands of square meters to hundreds of thousands of square meters of factories, there are more and more equipment. Everyone turns capital into capital, capital into assets, and enterprises are caught in the road of no return of circular investment.