How to realize the "stable growth, adjust the structure"

The macroeconomic policy of "stabilizing growth and adjusting structure" put forward by the central government's new leadership team has been evident in economic growth in recent months. The national economic growth rate for several months below

7.5%

, and in foreign trade, infrastructure, domestic demand growth momentum stabilized, it is reported that the first six months of this year, tax revenue did not complete the growth target. Electric bicycle industry than the same period last year, production and sales fell 15-25%

, bicycles and electric tricycles are also affected by the year-on-year decline of about 20%. The overall situation of the industry seems to be similar to the international financial crisis in 2008. 2009-2012 economic development, in the traditional industry overcapacity situation, the electric bicycle industry is no exception, many markets do not engage in promotions do not sell cars, and even engage in promotions can not sell many cars, round after round of trade-in overdraft market. Has entered the maturity of the electric bicycle industry in the macro-control growth is more apparent weakness, it seems that the electric car business compression of excess capacity to implement the "stable growth, adjust the structure" can not be delayed.

Not coincidentally, in the traditional cell phone era, Nokia, Ericsson, Motorola used to be the hegemony, but in just a few years, due to failure to keep pace with the pace of smart phones, in the product structure adjustment in the defeat, in the current Chinese smart phone market all fell out of the top five. Apple and Samsung later came to the fore. Domestic unheard of millet, Coolpad list nominated, followed by Apple, Samsung, the reason also lies in the adjustment of fast, accurate positioning, such as millet cell phone only do online sales, only located in the young students, annual sales of 7 billion.

Today's electric car industry, in the face of the current situation, some companies respond to the central call to adjust the structure, do positioning, engage in innovation, to protect customers, stable growth, to the rapid growth of electric tricycles and other emerging industries to invest in; some companies to move against the trend, reduce the quality, expanding production capacity, pull down the price, loss of money to promote, seize the market, fight to the death; some companies to wait and see how things will turn out, wearing the old shoes to walk on the old road, walk not to close. The next closure.

The first kind of business is undoubtedly wisdom, the third kind of business is the focus of this round of structural adjustment dismounted shut down the object, the most controversial is the second kind of business, some people say smart, some people say that risk. Let's do a little analysis, in the rapid growth of electric bicycles, the so-called typhoon came, pigs can fly to the sky, at this time to expand production capacity, reduce prices, seize the market, is undoubtedly a high tactic; but at the end of the growth period, in order to surpass the former will have to spend its once invested in the cost of the total amount of more than six times of the people, money and material resources to be successful, the risk is very great. If the financial chain breaks, will face extinction, and get or a backward capacity base.

Such a situation, the electric car industry has a foretaste of the once brilliant Phoenix and Xuanma is an example of other industries are also very common, such as in the cathode ray tube display to the LCD transition process, once a publicly traded company, Ancai Hi-Tech did not invest in R & D to the LCD, but to buy the U.S. industrial restructuring of the cathode ray tube down the line, a leap to become a global boss. But a few years later, because the LCD screen to achieve a new generation, Ancai Gaoke not only unable to carry out the LCD screen technology transformation, but also burdened with overcapacity, and soon ST

, and then was merged and reorganized.

Tianjin three gun electric car company must take the first road, as the saying goes, "policy is money", respond to the central policy is the right way, to do against the trend of the stars, not only risk, but also ultimately pay the price.

At present, our company has been with the national top ten brand planning company Jinan Guanghua Boshiite cooperation, brand, market, product positioning packaging; with the industry's most influential Tianjin David industrial design company for strategic cooperation, positioning products for the full range of design; with the National Bicycle Testing and Inspection Center and the China Quality Certification Center for the depth of the direction of the CCC authentication, the long-term development of electric motorcycles and electric tricycles, and the development of the electric tricycle. Electric motor and electric tricycle long-term development to create favorable conditions.

My company will develop new economic growth points and a new marketing model in the future, intelligent electric cars and electric tricycles will become the focus of research and development direction, conference marketing, network marketing will become a new means of expanding the market in the future. Innovative products, tap the potential demand, open up new channels will also be the main strategy of this "stable growth, adjust the structure".