What is fast fashion?

Fast fashion is a sales model in which fashion apparel companies respond quickly to the fashion design of the show and make products that closely follow the latest fashion trends, flow into stores at low prices, and focus on mainstream consumers.

Traditional clothing brands from the launch on the runway, the continuation of the product, to the stores, counters on the goods, usually takes a few months, the more upscale brands or even half a year.

Based on the concept of "fast fashion," companies can turn a product concept into a consumer product in a very short period of time. Initially, the process took about 50 days, but today, the fastest companies can do it in 20 days.

So far, in the "fast fashion" on the most representative brands are mainly foreign ZARA, H&M, KM, Uniqlo and domestic EMINU and other enterprises, although these brands have their own characteristics, but the business process is very similar.

Expanded information:

"Fast fashion "The most important characteristics:

1, first-class image, second-rate products, third-rate prices.

2, fast, fashionable, civilian.

3, a variety of small quantities.

4, shorten the lead time.

5, Advanced logistics and data analysis system.

6.Super high salary to hire luxury designers/international superstars to join.

7.Selection of site and luxury as neighbors, no expense is spared.

Reference:

Baidu Encyclopedia - Fast Fashion