What is transmedia URGENT!!!!

Media will undoubtedly be the next hot spot for investment. I always think that those media that can effectively utilize the Internet, or work effectively with online companies will be the ultimate winners.

At this stage, the growth of online advertising has slowed down, but that's no reason to jump to conclusions. In fact, I would argue that companies

that don't set aside spending on online advertising in their budgets will ultimately prove to be the biggest fault in marketing. This is not to say that online advertising will replace the more traditional ones. It will be more of a complementary relationship, at least for the foreseeable future.

Syndicated media is not a particularly new term. Newspapers are a very regional medium. Logically, the primary placeholder for newspaper advertising is the local retailer. But the problem here is that there is no opportunity to test the potential of newspapers for national branding. This is because it is operationally difficult to advertise to dozens or more newspapers at the same time. There have been some attempts to package local newspapers to offer advertisers in order to compete with other national media.

Cross-media is much richer.

It is generally recognized that TV advertising is still the most influential for audiences. This may be true, but sometimes it's not so important. The reason is simple: the ultimate goal of promotion is to sell the product itself. We're saying that most ads actually mean close to zero if they exist in isolation. In 1996, Apple launched a new one TV commercial, and in the time that followed, they answered over 100,000 800 calls.

It's not enough to just impress, customers need to understand the product in its entirety before they can execute a purchase. The only exceptions to this are products like Coca-Cola, where we've always looked to a few special cases as the logical conclusion to a behavior that works everywhere. In fact, it is only in the last decade or so that television advertising has come to dominate the advertising market. Prior to that, the largest advertising vehicle was direct mail, or perhaps it should be called junk mail. Contrary to popular belief, direct mail advertising is more effective than newspapers.

The Web is not a technology; the Web is a manifestation of latent demand. In this time frame, there is a need for richer and more efficient means of processing information. The World Wide Web made more content available to potential customers at a low cost, while customer feedback became easy.

In the entire traditional media system. It is television that is tasked with national branding, and its newspaper counterpart explicitly prompts customers to go to a specific location to make a purchase. Highly targeted content is delivered by radio and magazines. The problem was that each of these referrals was isolated and discrete and needed a glue. This function can be accomplished today through the Internet, which IBM prefers to call an e-business solution.

In the long run, eventually newspapers and magazines, and even radio, will die out. This refers to the traditional form, not the substance of the content. At least I don't personally subscribe to any newspapers or magazines, with the exception of Fortune, which AOL sends free in the mail. I'm used to reading at the library so that I don't have to sort through old newspapers. More importantly, these media are not accurate enough. An overseas magazine has millions of copies, more than the circulation of a domestic magazine. But she does it through dozens of different editions. There is a trend of increasing editions.

The Internet has become the "backstage" of all media, with new technical support. Correspondingly, advertisers who can fully mobilize cross-media will be the new marketing winners.