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Research on the Application of China Traditional Art in Modern Wine Packaging Design

In the future, while China is strengthening its communication with the world civilization, a large number of oriental design concepts and works have entered our field of vision. Some short-sighted designers will be swallowed up by the "West Wind" sweeping the design field in China today. They just blindly emphasize the design schools and masters in the East and ignore China's design style and products. While accepting the essence of oriental design, they can't stop studying, researching and developing China's excellent traditional design works. We are a country with a long history, and traditional art should be a rich source of designers' creation. In the packaging design of ancient wine, we should integrate the traditional art with China characteristics, and explore the precious wealth of China civilization and art more deeply and systematically, so as to stop the in-depth research and innovation of modern China and easy-to-understand art, and enrich the wine packaging with the help of China traditional art, thus creating a wine packaging design system with China characteristics.

This paper intends to discuss the application of traditional art in China ancient wine packaging design from the above four departments. The first part expounds the relationship between wine, wine civilization and China traditional art, and leads to the international static and own views on this topic, as well as the practical and realistic significance of this topic.

The second part, the application of traditional color in wine packaging design, through the relationship between visual expression of color and vision, taste and smell, from the standard of color design, puts forward several aspects such as attracting consumers' attention, facilitating memory and considering the preferences of different ethnic areas for color. From the "five colors" with profound cultural connotation and significance, we can draw a conclusion that we must pay attention to its habits and application scales and selectively apply traditional colors.

The third part expounds the strong pictographic and decorative characteristics of Chinese characters from the application of characters in wine packaging design, and discusses the artistic characteristics of calligraphy and the decorative artistic characteristics of wine packaging characters.

The fourth part, the application of traditional decorative graphics in wine packaging design. As the essence of art, traditional art graphics are an inexhaustible treasure house of civilization. This department stopped using a large number of graphic descriptions to analyze and discuss the application of traditional patterns, auspicious patterns and graphics in liquor packaging. With China's imminent entry into WTO, we should try our best to study how the development trend of packaging art design in China is in line with the international market and create a packaging design situation with China characteristics.

This paper analyzes the artistic design of wine packaging through technology. This paper discusses the feasible creative thinking of inorganic combination of China traditional art and wine packaging design art, and the conclusion, as a summary of the full text, puts forward a new and deeper understanding of the application of traditional art in ancient wine packaging.

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