The difference between traditional promotion and network promotion

The difference between network marketing and traditional marketing network marketing is based on the Internet to start marketing activities, it is the difference between traditional marketing is mainly manifested in the following aspects.

1. Marketing environment is different marketing based on the industrial economy, while the network marketing in addition to the industrial economic base, there is a network economy, network technology and modern communication technology base. Network marketing based on network communication technology, through the Internet and the enterprise internal network to achieve the informationization of enterprise marketing activities, automation and globalization, eliminating the traditional marketing of time and space constraints.

2. Different target markets in the traditional marketing activities, the choice of target market is more for a particular consumer group. The target market of network marketing is more personalized demand. Enterprises through the network to collect a lot of information to understand the different needs of different consumers, from each consumer to look for business opportunities, and for each consumer to develop appropriate marketing strategies to provide personalized products or services.

3. Marketing strategy is different from the network marketing is in the virtual environment to carry out marketing activities, customers can only through the network to understand the product information, can not intuitively feel and try, therefore, in the marketing strategy, the enterprise must also be based on the requirements of the virtual environment, the design of the product and the product display, the development of the corresponding marketing strategy.

4. Communication is different from the traditional marketing transactions between the two sides are often directly face-to-face approach. Network marketing in the transaction between the two sides through the website, E-mail, BBS and other interactive communication of information. Shadow information links to the network economy under the comparison of consumer behavior patterns in the network economy, as the media of the Internet has gradually become an important tool for enterprise marketing and promotion. First of all, from the user's point of view, the Internet, especially the Internet search has changed the user's consumer behavior pattern. According to the survey of China Internet Network Information Center, 77% of Internet users will search for information on the Internet before buying products. The influence of information and comments on the Internet on shopping decisions has gradually surpassed that of traditional media.

Secondly, the effect of Internet marketing is better than other media. Based on the analysis of the user database, Internet marketing can realize accurate placement. At the same time, the Internet is the only media platform that can integrate a series of consumer behaviors such as problem identification, information collection, evaluation and selection, decision-making and post-purchase evaluation. Greatly improve the user's shopping efficiency, can make the marketing directly produce the effect of purchase.

Finally, the integration of the network on other media makes the user's media consumption habits are increasingly focused on the network. This will inevitably lead to the flow of advertising resources to the Internet, network advertising relative to other media advertising will be in a longer period of time to maintain a faster growth rate.