What is the impact of the development of the Internet on the enterprise

Changes in the marketing environment of enterprises in the context of the Internet are:

1, marketing globalization The development of the Internet has facilitated the wide dissemination of enterprise marketing information in the world, the potential customers of enterprises from the original localization extended to every corner of the world, making the global population to become the target of the marketing of enterprises in various countries.

2, reduce costs under the Internet marketing, due to faster media dissemination, big data based on customer profiling precision marketing to improve marketing efficiency, reducing the traditional marketing intermediaries, advertising investment, inventory costs, overhead, operating costs. Internet marketing has reduced marketing costs compared to traditional marketing.

3, a wider choice of Internet technology makes consumers in a wider range of global markets, through the price of the product, brand, reputation, applicability and other comprehensive comparison of the choice of preferred products and services. Internet marketing brings "one-to-one" communication between the seller and the end consumer, which is conducive to the enterprise can target to dig out the personalized needs of consumers, to better provide specific products and services for specific consumers.

4, information communication and efficient network speed and openness, so that the link between production and marketing quickly, efficiently and completely. Producers in the first time on the collection of consumer awareness of the product, and timely improvement and adjustment of existing products, services continue to make optimization. According to the public on the enterprise product characteristics, preferences and other all-round objective evaluation, so as to provide consumers with a fair perception and decision-making information.

5, the development of new momentum Internet marketing is based on the widespread use of the industrial Internet, Internet of Things, 5G, artificial intelligence, cloud computing and big data, etc., for the micro-businesses to open up new marketing channels. The emergence of modern information technology as the core of the new economic form of "micro-marketing", Internet marketing has become a new driving force for China's economic growth.

Answer time: 2021-01-29, the latest business changes please refer to the Ping An Bank official website shall prevail.

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