The development of network public opinion is affected by a variety of factors, mainly include

Internet public opinion development is affected by many factors, mainly including the following contents:

Internet public opinion development is affected by many factors, mainly including the participation of the governmental part, the joining of the traditional media, the influence of the network public opinion leaders, and the analysis of experts.

Because of the low cost of participation in network communication, the popularity is gathered quickly, the scale of communication and influence can be expanded rapidly, so that the clustering effect of the development of network public opinion + is obvious. As network public opinion grows from sprouting to expanding, its influence develops from potential to reality; especially under the effect of transpiration of network information which is growing explosively, its public opinion influence continues to expand.

Even after the hotspots of concern have passed, their related contents can still reside in cyberspace for a long time, so that the influence of public opinion can be sustained. Therefore, the development of online public opinion is qualitatively different from the situation of public opinion in the traditional media environment, and it is necessary to re-examine the process of its evolution and find its inner regularity through the surface.

Four stages in the development of online public opinion:

Based on the analysis of the time axis, the development of online public opinion is characterized by four stages, namely, "spreading, gathering, discussing, and popularity", and three stages, namely, "outbreak, sublimation, and continuation". "In short, the law of network public opinion development can be summarized or expressed by "four stages and three gates". The "four segments" refer to the four stages of development along the time axis of online public opinion, and each of them forms a gate between each stage, the so-called "three gates".

The significance of this is that: recognizing the stages of development of online public opinion is helpful for scientific research and judgment of online public opinion; grasping the gates of the transition of the stages of development of online public opinion is helpful for effective online public opinion guidance at the right time. Here we will analyze the four stages of network public opinion development, namely, "spreading, gathering, discussing, and popularity".