2. What is the most fundamental difference between the old and new concepts of marketing management, and why?

It is fundamentally different from the traditional marketing concepts, mainly in the following areas:

( 1) marketing focus is different. The focus of the traditional marketing concept is the product, the focus of the modern marketing concept is the consumer.

( 2) marketing means are different. The means of traditional marketing concepts are production and promotion, and the means of modern marketing concepts are overall marketing activities.

(3) The final purpose of marketing is different.

"New ideas", the traditional marketing concept "symmetry. In the period of developed commodity production, to the consumer demand and the organic combination of enterprise advantages as the center of the guiding ideology of marketing. Is the marketing concept and ecological a marketing concept of the general term.

It is a comprehensive, advanced guiding ideology, with the development of commodity production, marketing boom, the emergence of a more competitive marketing environment, fundamentally changing the marketing attitude and way of thinking, marketing activities into a new stage.

:

In the process of transforming to a marketing-oriented, generally encountered three obstacles:

⒈ ⒈ organization's resistance

⒉ slow to learn

揲 Quick to forget.　

Internal departments in some companies are reluctant to see marketing build anything because it threatens their position in the organization. Initially, the marketing function was considered to be of equal importance to other functions.

Then the lack of demand led to the marketing function becoming more important than other functions. Some marketing enthusiasts went even further, claiming that marketing was the primary function of the business because without customers, there was no company.

Smart marketers place the customer, not marketing, at the center of the company. They point out that in a customer-oriented business, all functions must understand, serve, and satisfy the customer.

Reference:

Marketing Concepts - Baidu Encyclopedia