Box Office Direct or Franchise

Box Ma Fresh Life is the first new retail superstore in China, founded in 2015, the first store opened in January 2016, is regarded as Alibaba's new retail sample.

July 14, 2017, Alibaba Board Chairman Jack Ma and CEO Zhang Yong and others taste freshly baked seafood at Box Ma Fresh Life. "box horse fresh life" in ali internal low-key preparations for more than two years, with alibaba board chairman ma yun to store visit, this unknown ali "pro son" was pushed into the spotlight, officially become ali "zoo"!

The newest member of Ali's "zoo" after Tmall, Caijiao, and Ant Gold Service.

June 11, 2019, box horse fresh life was selected as "2019 Forbes China's most innovative companies list".

In 2017, the box horse launched its own brand "day fresh" series, the product "only sold for a day", "day fresh" leafy greens 300 ~ 350g a packet, pork 350 ~ 450g a packet, "day fresh", "day fresh", "day fresh", "day fresh", "day fresh", "day fresh", "day fresh", "day fresh", "day fresh". Pork 350 to 450g a package.

In addition to the box horse, including Wumai, RT-Mart and other retailers have launched similar products. The box horse day fresh, has come into the public life, one after another to become the industry's prevailing standards. It is understood that the repurchase rate of day-old fresh products is very high, and some even reach two times the ordinary dishes.

By the end of 2020, BoxMart's "Daily Fresh" had 400 kinds of products, and the categories have gradually expanded from vegetables and milk to fruits, meat, poultry, eggs and its 3R product line