Warrior Wolf 2 publicized Maotai wine, not a penny of advertising costs, Maotai boss is how to return Wu Jing's?

Moutai's boss in order to express his gratitude to Wu Jing, personally wrote a letter of thanks to Wu Jing, and also organized the group's internal staff to watch the film "Wolf 2", and also personally in the celebration of the meeting. gave Wu Jing a lot of Maotai wine, but Wu Jing did not choose to accept the Maotai wine, but chose to buy the wine directly.

The great success of the movie "Wolf Warrior 2" has not only ushered in a huge development of domestic military works, but also made Wu Jing, who directed the movie "Wolf Warrior 2", the hottest filmmaker in China.

In the "Wolf 2" movie, Wu Jing not only showed the audience a wonderful fight scenes, but also in the movie on the Chinese products to vigorously promote, such as Wu Jing in the "Wolf 2" in the wild drinking Maotai scene, the audience left a very deep impression, and Wu Jing in the movie drinking Maotai behavior, but also let the Maotai company's boss to personally express their gratitude to Wu Jing.

First, Wu Jing in the "Wolf 2" in the middle of drinking Maotai, directly to Maotai advertising!

In the movie circle many directors will cooperate with some famous enterprises before making a movie, because only by pulling these famous enterprises to invest in the movie, can reduce the cost pressure of the movie.

If you want to persuade these famous enterprises to invest in the movie, you have to mix some things related to the enterprises in the movie. But since Wu Jing wasn't much known in the movie field before the release of "Wolf 2," he didn't get much sponsorship from well-known companies at that time.

Despite the lack of sponsorship and support from many famous companies, Wu Jing did not borrow from them, because the main purpose of Wu Jing's "Wolf 2" is to publicize the spirit of China's new era, and if there is a lack of famous Chinese companies in the movie, it will certainly leave a lot of regrets for the movie "Wolf 2", which also lacks a convincing power, so in order to reflect China's new era, the movie is not a good choice. In order to reflect the new spirit of the Chinese people, Wu Jing took the initiative to promote the products and brands of famous domestic enterprises in the movie "Wolf 2".

The most impressive scene in the movie "Wolf 2" is the one in which Wu Jing fights with foreigners to drink China's best-known liquor, Moutai, which is the most famous liquor brand in China.

While Wu Jing didn't necessarily drink real Moutai when he was drinking, he didn't cover up the Moutai label when he was filming the movie, so viewers who watched the movie "Wolf 2" were able to tell at a glance that the white wine Wu Jing was drinking was Moutai.

In the beginning, the audience in the movie "Wolf 2", to see the appearance of Maotai wine is not surprised, because Maotai as China's most well-known brand of liquor, appeared in the movie is a very normal thing, and many viewers also think that Wu Jing filming the movie "Wolf 2", must be the financial support of the Maotai Group, so Wu Jing will be in the movie "Wolf 2". In the movie "Wolf 2", personally designed a scene about drinking Maotai wine, but according to the author's understanding of the information, Maotai Group did not give Wu Jing any financial support.

It should be known that the success of "Wolf 2", so that the Maotai Group's share price appeared to surge trend, coupled with the "Wolf 2" movie's great success, but also to the Maotai Group for a very good advertising campaign, so many people feel that the success of "Wolf 2", certainly and Maotai Group's support can not be separated from the relationship.

But according to Moutai's boss, in the preparation of "Wolf 2", the Moutai Group never had any kind of support or sponsorship for the movie, but Wu Jing still chose to publicize the Moutai brand in the movie, so it can be said that Wu Jing's selflessness is also very touching to Moutai's boss.

Second, because Wu Jing was self-initiated publicity on Maotai, so Wu Jing did not get a penny of advertising fees!

If a company wants its products to be promoted vigorously in advertisements and in movies, it has to pay the crew a large sum of money for advertising, only then can the movie crew have enough money for the filming of the movie.

However, before the movie "Wolf 2" was released, Wu Jing did not have too much popularity, resulting in a lot of well-known companies are not willing to invest advertising and promotion costs in Wu Jing's movie, which includes Moutai, know that Moutai, as China's highest-profile white wine, does not need to advertise itself, coupled with the fact that Wu Jing does not have too high a profile, so Moutai is not willing to waste advertising and promotion costs on Wu Jing's movie, which includes Moutai. willing to waste advertising and promotion costs on Wu Jing.

It is reasonable to say that Moutai is not willing to invest in sponsorship among Wu Jing's movies, and there is no reason for Wu Jing to design a separate storyline for Moutai liquor among his own movies. It's just that Wu Jing is willing to look at the big picture a lot of the time.

Because Moutai, as China's most popular liquor brand, can play a very positive role in the development of Chinese brands if it can be promoted globally through the power of movies. That's why Wu Jing portrayed Moutai wine so colorfully in his movie "Wolf 2".

While Wu Jing didn't get a penny of advertising money from Moutai during his portrayal of Moutai, he felt that if he could publicize and promote the national brand's products, then the movie "Wolf 2" would be very valuable and meaningful.

While too much publicity for Moutai will make viewers mistakenly believe that Moutai has invested in the movie "Wolf 2", Wu Jing feels that such a misunderstanding will make the national brand gain more favor in the hearts of viewers.

While many viewers are very averse to companies adding advertisements to their movies, Wu Jing's clever design of the Moutai wine plot in "Wolf 2" has made it possible for Moutai's advertising campaigns not to appear too out of place.

When the movie "Wolf 2" was a big success, many viewers also knew that Moutai did not support the "Wolf 2" sponsorship of the matter, so many viewers think that Wu Jing's behavior is a little too simple.

We should know that a movie at best only two hours of time, and the movie "Wolf 2" in which there are a lot of Maotai shots, if Wu Jing in the beginning of these shots, to those who are willing to advertise the investment of the enterprise, then Wu Jing investment in the movie pressure will be much smaller.

Three, in order to express gratitude for Wu Jing, Moutai Group boss personally wrote a letter of thanks!

After "Wolf 2" became the highest-grossing domestic movie, the boss of Moutai Group personally expressed his gratitude to Wu Jing, and the boss of Moutai Group also apologized for not investing in and sponsoring Wu Jing's movie "Wolf 2" because Wu Jing was able to disregard the previous suspicion and advertised Moutai wine in the movie "Wolf 2".

This also made the image and reputation of Moutai wine has been significantly improved, so in public and private, Moutai Group's boss should also want to express their gratitude to Wu Jing, so Moutai Group's boss personally wrote a letter to express their gratitude to Wu Jing.

Although a letter of thanks in the eyes of outsiders, there is not much weight, but for Wu Jing, this letter of thanks is worth a thousand words, because the reason why Wu Jing will be in the movie "Wolf 2" in the national enterprise brand publicity, it is hoped that the national enterprise can continue to work hard to improve the quality of the product, and the Moutai Group boss of this letter of thanks, but also let Wu Jing to see the spirit of China's national enterprises to show. The letter of thanks from the president of the Moutai Group also showed Wu Jing the spirit of Chinese national enterprises, so Wu Jing was very happy when he saw the letter of thanks from the president of the Moutai Group.

Of course, just a letter of thanks can never reflect the Moutai Group boss for Wu Jing's thanks, although the brand has a very high influence and popularity in China, but in the young people's groups, Moutai is not the most popular brand of liquor.

So the Moutai brand has been promoting its own influence among young people over the years, and the success of the movie "Wolf 2" has given the Moutai brand a higher value and influence among young people, which is why the president of the Moutai Group expressed his gratitude to Wu Jing.

The Moutai Group, as a rich and powerful group, naturally will not send off Wu Jing with just a letter of thanks. After "Wolf 2" was widely recognized by moviegoers, Moutai Group organized employees within the group to work together to add to the box office success of the movie "Wolf 2".

While the box office results contributed by Moutai Group's employees don't dominate the box office results of "Wolf Warrior 2," Moutai Group took the lead in setting an example, which has led to many state-owned companies starting to organize their internal employees to go to the cinema together to watch the movie "Wolf Warrior 2".

Driven by large state-owned enterprises, the movie "Wolf Warrior 2" box office results have a very sufficient backbone, so the movie "Wolf Warrior 2" was able to create more than 5 billion yuan box office results, although many people on the quality of the movie "Wolf Warrior 2" has always been there to question, but I think that the movie "Wolf Warrior 2" for the development of the domestic military theme works, has a milestone significance.

Plus the movie "Wolf Warrior 2" for the development of domestic national brand has made propaganda contribution, so I think the movie "Wolf Warrior 2" deserves to get such excellent box office performance, because only for the development of Chinese enterprises to contribute to the movie, can get the Chinese national enterprises widely recognized.

Thirdly, the old president of Moutai Enterprise had presented Wu Jing with a lot of Moutai wine at the enterprise's celebration party!

For Moutai Group boss, Wu Jing's achievements are very dazzling, because Wu Jing's movie for the Moutai Group played a good advertisement, so Moutai Group boss in Moutai enterprise celebration, but also specially invited Wu Jing come to come to participate in, and Moutai Group boss in public in the celebration, gifted Wu Jing a lot of Moutai wine.

It is important to know that these Maotai wine has a very high collection value, it can be said that these Maotai wine is far more valuable than money, but Maotai Group boss chose to give free to Wu Jing, which is enough to show Maotai Group for Wu Jing how much importance.

While Wu Jing is well aware of how valuable these Maotai wine is, he did not choose to politely refuse the Moutai Group's president's gift at the celebration site, because he understood that once he politely refused the group's president's free gift at the site in public, he would certainly be refusing the group's president's face, so Wu Jing chose to accept the gift of Maotai wine at the site.

However, after the celebration was over, Wu Jing personally found the Moutai group boss, and also paid the Moutai group boss enough money according to the original price of the liquor.

Moutai group boss did not think, Wu Jing will be according to the original price of liquor to pay their own costs, to know that the Maotai group boss gave Wu Jing these liquor, is to express for Wu Jing's thanks, but Wu Jing did not choose to accept these liquor for free, but in the name of the personal purchase of these liquor.

In fact, Wu Jing does not need to be so troublesome, but Wu Jing in order to save their Maotai Group boss face, chose to accept these white wine in public, and Maotai Group boss after learning of Wu Jing's good intentions, from the heart of the Wu Jing also thumbs up.

Since this celebration meeting, Wu Jing and Moutai Group boss has become very good friends, and Moutai Group boss also promised Wu Jing, when the next time the movie starts shooting, must come to Moutai company to ask for advertising money, because the national enterprise brand of the movie to support the movie, can only let the filmmakers more confidence and motivation, the national brand promotion.

It can be said that this interaction between Wu Jing and Moutai Group is a benign interaction between domestic filmmakers and domestic national brands, and this benign interaction has strong reference significance for the cooperation between other filmmakers and national brands.

Summary

In fact, in the movie "Wolf 2", Wu Jing not only advertised Moutai wine, but also vigorously promoted a lot of domestic national brands, and these domestic national brands also expressed their gratitude to Wu Jing afterwards.

It can be said that Wu Jing's selfless efforts have finally won the respect and recognition of the national brands, and I believe that the cooperation between Wu Jing and the national brands will be further enhanced in the future.

As a moviegoer, I hope to see more and more excellent national brands appearing in movies, because if excellent national brands want to usher in new development, they must use movies as a medium for advertising, and it can be said that this kind of publicity mode for national enterprises to go global has very good reference significance, so I also hope that more and more national enterprises can strengthen their investment and sponsorship of national movies. So I hope that more and more national enterprises can strengthen their investment in and sponsorship of domestic movies, because it has a very far-reaching significance for the development of domestic movies.