The future development trend of outdoor furniture industry

In the past ten years, China's furniture production enterprises continue to rise in number, furniture production technology has been greatly improved, furniture standards, quality and environmental management system of international certification has also made great progress, in addition to the scale of the furniture exhibition is also expanding. It can be said that this decade is China's furniture industry from the beginning to the rapid development of the golden period.

Today, the rapid development of the furniture sales market has become the industry's most notable achievements at present, the formation of industrial clusters and specialty regions is the new development trend facing China's furniture industry.

Industrial clustering is the mainstream of the future development of China's furniture industry

It can be predicted that industrial clusters will become the mainstream of the industry's development, thus contributing to the industrialization of the industry, intensification, supporting and regional branding can be achieved. The natural formation of industrial agglomerations and the intentional focus of the regional brand, making the current furniture industry gradually developed from the competition of enterprises to regional competition. At least, the region retains the internal aggregation of **** sex and the development of the characteristics of the external, in the expansion of the influence of each region while maintaining a certain sense of mystery. Thus, in an industrial cluster of enterprises widely exist in some subconscious or unspoken rules become industrial intelligence has a value, but few people to explore the advantages of industrial clusters.

So, in this situation, the ordinary, open, one-way mass communication mode is not entirely suitable for industrial cluster communication.

On the other hand, the development of the new generation of Internet technology has made the relationship between enterprises and enterprises, between consumers and consumers, and between enterprises and consumers more transparent and closer.

In this new situation, we need to think about what kind of new communication strategy is more suitable for the development of the current furniture industry clusters, and strongly support furniture enterprises to obtain greater and more sustainable benefits.

What is an industrial cluster?

Industrial clusters refer to the concentration of specific industries in a certain area of a large number of different sizes and levels of cooperation with the division of labor relations between the enterprise and its development of a variety of institutions, organizations and other actors, through the crisscrossing of the network of relations closely linked together in the space of the accumulation of bodies, representing a new form of spatial economic organization between the market and the hierarchical system.

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