What is media? What does media mean?

The media refers to the tools, channels, carriers, intermediaries or technical means used by people to transmit and obtain information. So how much do you know about the media? The following is what I sorted out about the media, I hope you like it!

definition of media

? Media? Yes? Woman? Beside the word, "Poetry? Wei Feng? Is there in "self-protection"? When I was a bandit, I had no good media. The old saying goes that there is no cloud or rain in the sky and no marriage on the ground. So, a long time ago, Media? It mainly plays an intermediary role in the marriage of men and women.

the word media comes from Latin? Medius? , transliteration as a medium, meaning between the two. Media refers to the media that spreads information. It means that people use tools, channels, carriers, intermediaries or technical means to transmit and obtain information. The media can also be regarded as all technical means to realize the transmission of information from information sources to recipients. Media has two meanings, one is the object that carries information, and the other is the entity that stores, presents, processes and transmits information.

Main media

1. Television.

2. Broadcast.

3. newspapers.

4. Weekly (magazine).

5. Internet.

6. mobile phone.

7. direct mail.

The four traditional media are: TV, radio, newspaper and weekly magazine. In addition, there should be outdoor media, such as advertising space for street sign light boxes.

with the development of science and technology, new media, such as IPTV and electronic magazines, are gradually derived. They are developed on the basis of traditional media, but they are qualitatively different from traditional media.

media division

CCITT (Consultative Committee on International Telephone and Telegraph, a branch of ITU) classifies media into five categories:

(1) Perception Medium: refers to the media that directly acts on people's sensory organs and makes people feel directly. Such as sounds that cause auditory reactions, images that cause visual reactions, etc.

(2) Presentation medium: refers to the intermediary medium that transmits sensory media, that is, the code used for data exchange. Such as image coding (JPEG, MPEG, etc.), text coding (ASCII code, GB2312, etc.) and sound coding.

(3) Presentation Medium: refers to the medium for information input and output. Such as keyboard, mouse, scanner, microphone, camera, etc. as input media; Monitors, printers, speakers, etc. are output media.

(4) Storage Medium: refers to the physical medium used to store presentation media. Such as hard disk, floppy disk, magnetic disk, optical disk, ROM and RAM.

(5) Transmission Medium: refers to the physical medium representing the transmission medium. Such as cables and optical cables.

Common media terms

Audience: Audience refers to the recipients of information dissemination, including readers of newspapers and books, listeners of radio, viewers of movies and television, and netizens. From a macro perspective, the audience is a huge aggregate, and from a micro perspective, there are people with rich social diversity.

publication: it is an advertising form and quotation manual provided by the media that can be published on it. We can generally understand it as an example of advertisements published in the media (TV, radio, newspapers, magazines, online media, outdoor media).

advertising: advertising is a propaganda means to publicly and widely convey information to the public through certain forms of media for a specific need.

target audience: target audience can also be called target customer, target group or target customer group, which refers to the audience targeted by marketing or communication.

audience rating: refers to the proportion of the target audience watching a TV program in a certain period of time to the total target population, expressed as a percentage.

media value index: a standard for media evaluation, such as audience, advertising quotation, audience rating and coverage.