How to run a live webcast well? Master these tips!

Before the live broadcast : multi-channel warm-up promotion

Now choose to use the live broadcast of more and more merchants, but in fact, how to make the live broadcast to get traffic is still a difficult problem. The simplest and most direct way is that merchants can warm up the live broadcast through public numbers, microblogs, small programs and other online methods according to the live broadcast needs and goals. In addition, customers can also be notified of the live broadcast information through offline shopping guides, communities, etc., so that customers can learn about the content of the live broadcast in advance, ? grass? goods to help draw traffic to the live broadcast on that day.

In addition to this, in the early stage, many brands will invite many stars and netizens to help the live broadcast, to play the star effect and increase the popularity of the live broadcast room.

Live: Setting up a wonderful interactive game

Doing a live broadcast, surely you have to set up some interactive links, the better the atmosphere of the live broadcasting interactions, the longer the audience watches, the stronger the sense of participation. Another important point is whether these viewers can finally pay for the goods and promote the transaction. This is also based on the whole live interactive links can mobilize the atmosphere of the live room, so as to stimulate the user's desire to buy.

Of course, red envelopes are the most common form of interaction, and can most quickly mobilize the audience's interactive enthusiasm. And when setting up the red packet grabbing activity, it should be divided into several rounds to grab, so that the audience can continuously watch the live broadcast.

In addition to this, the businessman in order to make the atmosphere of the live room lively, but also with the help of the likes and comments on the area and the user to start the interaction, send keyword screenshots to send prizes, product knowledge and other ways to attract users to pay attention to the live.

After the live broadcast: transforming customers, leading to secondary consumption

There is often a lot of work to be done after the live broadcast ends, not to mention that this is not the end of the relationship with the user, but to further convert the public domain traffic into private domain traffic during the live broadcast, leading to secondary consumption between the merchant and the customer. First of all, before the start of the live broadcast, merchants can guide merchants to pay attention to the WeChat public number, when the user enters the live broadcast room, the merchant through the public number of the menu bar, graphic push and other ways to deliver product information to customers.

Because of the limited interaction between the anchor and the user during the live broadcast, the live broadcast often generates questions about how to participate in the activities, how to buy or redeem prizes, etc., and the merchant can then solve the problem by allowing the user to add the customer service WeChat for consultation. In this way, the customer service and the user to form a link between the end of the live broadcast lending customer service WeChat and the user to strengthen the viscosity.

The above is a small compilation of live broadcast operation skills, I hope it can provide you with some help. If you still want to know more about Internet operations, you can click on other articles on this site to learn.