Difficulties and pain points of Spring Festival wine sales

"The taste of the Spring Festival is fading, and the sales of liquor are getting weaker and weaker".

When the Spring Festival approached in 2022, Weijiu found that after the "Double Festival" of 202 1 Mid-Autumn National Day was cold, the liquor sales on the eve of the Spring Festival were relatively deserted. In this peak season of consumption and gift-giving, not only consumers are returning to rationality, but most dealers also pay more attention to cash and are more cautious about hoarding and stocking.

In order to know the truth and panorama of the Spring Festival wine market as much as possible, on June 65438+1October 12, Weijiu released "The third Spring Festival after the epidemic, is the peak season still there?" In a week's time, 698 valid questionnaires were collected from 20 provincial administrative regions and municipalities directly under the Central Government, including Sichuan, Shaanxi, Henan, Anhui and Guangdong.