Some people say that the emergence of new media marks the demise of traditional media. What do you think of this?

Traditional media has the advantages of brand and popularity. Media brand marks a taste and culture that transcends time and space. A good brand can lock in loyal audiences and influence future audiences. Most traditional media have experienced long-term operation and development, enjoying different degrees of popularity and influence among the audience, and its brand effect is an advantage that new media can't surpass in a short time. Especially in the face of the current complex media market structure with diverse products and oversupply, the trust and attraction of traditional media brands among the audience is like a dazzling golden signboard in the media market.

Of course, the existing brand advantages of traditional media are not static, after all, new media has strong competitiveness in attracting audiences. Therefore, in order to maintain and expand its own advantages, it is necessary for traditional media to reshape its brand and enhance its own brand value. For example, adopting the strategy of brand extension to increase market share and strengthen the original brand is an effective strategy for traditional media to use brand assets in recent years. The most typical example is that many newspapers, radio stations and TV stations generally run their own websites with the same name to realize the brand extension of traditional media to emerging communication fields.