Traditional Culture Encyclopedia - Traditional festivals - Which transaction model does Western Union belong to
Which transaction model does Western Union belong to
Western Union belongs to the traditional transaction model. In the traditional trading mode, the product is the main body of marketing, and the channels and terminals play the dual value of marketing and delivery. Traditional trade has the characteristics:
1, the trading place is fixed.
2, the trading place is fixed.
3, transaction costs, transaction costs are relatively high.
5, transaction localization.
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