Online and offline integrated marketing model

We can make use of the characteristics of offline communities, give full play to the advantages of experiential marketing, improve the perceptual knowledge of brands through vision and hearing, stimulate customers' understanding of marketing activities, and ensure the effectiveness of interactive experience activities.

In experiential marketing, brand interaction can be promoted. Through timely feedback and timely dissemination of activities, the trust between customers and brands can be enhanced, the accuracy of information and data can be guaranteed, the experience value of users can be enhanced, consumers can feel psychologically and materially, and consumers in the near field can rely on it, thus forming consumption stickiness and generating more repeat customers.

Offline communities also have their obvious weaknesses.

The offline community is divided by region, and the traffic and audience are fixed.

On the other hand, due to the large traffic in the public domain, the online community is not limited by time and space, the e-commerce operation tools are diverse, the user behavior path is clear, the user data is relatively easy to collect, and the marketing activities are fast, convenient and flexible.

Online communities are classified by population. The main work of community operation revolves around people, focusing on user stickiness and activity, drainage and transformation, with the aim of creating new quantity and expanding new markets. However, with the disappearance of Internet dividends, user growth has fallen into a bottleneck, and major e-commerce platforms and various apps are frantically competing for consumers' attention and stay time.