What do STP, SWOT and 4P (or 6P) mean in marketing?

What do STP, SWOT and 4P (or 6P) mean in marketing? CI is the abbreviation of English Corporate Identity, which literally translates as "corporate identity", which we call corporate identity. The fundamental significance of CI: visual recognition outside the company and recognition inside the company. CI consists of the following three parts: mental identity (MI), behavioral identity (BI), visual identity (VI) VI)————————————————————————4PS (in fact, 4PS is a general term for marketing. Product, price, channel, promotion. ——————————————————————————— 4Cs (4Cs is the follow-up development of 4PS, which is actually 4C in marketing) is the abbreviation of 4C theory founded by Lauterbourne, marketing guru, USA. ————————————————————————— PLC is the abbreviation of product life cycle concept. It compares the sales history of a product to a person's life cycle, which goes through birth, growth, maturity, aging and death. As far as products are concerned, it is also a recession stage. ——————————————————————— STP can be simply summarized as market positioning and segmentation, which includes three elements: market segmentation, market objectives and market positioning. ——————————— These questions you asked above are only known to the public in marketing, and they are also relatively general explanations. Please forgive my shortcomings.

In marketing theory, market segmentation, target positioning and positioning are all elements of a company's marketing strategy, which is called STP of marketing strategy.

SWOT represents strengths, weaknesses, opportunities and threats respectively.

4P is a marketing term. Professor McCarthy, an American marketing scholar, put forward four marketing mix strategies of "product, price, channel and promotion" in 1960s. The first letter of the word product, price, place and promotion is abbreviated as 4P.

Definition: Product, price, channel, promotion, regime and public relations are 6P.

What are the meanings of 4P and STP in marketing strategy? 4P is a marketing term. Professor Jerome Macarthy, an American marketing scholar, put forward four marketing mix strategies of "product, price, channel and promotion" in 1960s. The first letter of the word product, price, place and promotion is abbreviated as 4P.

STP theory refers to the market positioning theory, and its fundamental essence lies in selecting and determining the target consumers or customers. STP theory holds that the market is a complex, multi-level and diversified consumer demand aggregate, and no enterprise can meet all the demands. According to different demand, purchasing power and other factors, enterprises should divide the market into consumer groups composed of similar demand, that is, several sub-markets. This is market segmentation. According to its own strategy and product situation, an enterprise can choose a sub-market with a certain scale and development prospect, which is in line with the company's goals and capabilities as the company's target market. Subsequently, enterprises need to position their products in the preferred position of target consumers, and convey this positioning information to target consumers through a series of marketing activities, so that they can notice the brand and feel that this is what they need.

What is the 4P 6P 10P theory in marketing? 4P refers to four English words: product, price, place (distribution or channel) and promotion.

In addition, there are other theories:

6P: 4P expansion package

The difference between 6P and 4P lies in two P's added by marketing guru and kotler: power and public relations. Kotler believes that enterprises can and should influence their own marketing environment, and should not simply obey and adapt to the environment. Under the new situation of increasingly fierce competition in international and domestic markets, various forms of * * * intervention and resurgence of trade protectionism, we should use political power and public relations to break down trade barriers in international or domestic markets and open the way for enterprise marketing. At the same time, he also invented a new word-mega marketing to express this new marketing perspective and strategic thinking.

4c: 4p Challenger

4C appeared as a challenger. Customer, cost, convenience and communication.

Definition: product, price, channel and promotion (plus politics and public relations, it is 6P). According to the needs of confronting market competitors, we formulate competitive products, places, channels and promotion policies. price

promote

place

product

politics

public

Philip kotler 10P

1. Exploratory investigation

2. Segmentation

3. Positioning and positioning

4. Products

5. Price price

6. Palace Passage

7. promotion. promote

8. Personal personnel

9. Political power

10. public relations * * * relations

What is the definition of 6P in marketing: product, price, channel and promotion (plus politics and public relations, it is 6P)? According to the needs of competition with market competitors, we should formulate competitive products, places, channels and promotion policies.

What is the marketing 4p product price channel promotion?

What is the 4p theory in marketing? 4p； ; ; ; Products, price pricing, location distribution, promotion.

What do the basic marketing elements 4P, 6P. 12P mean? 4P is the most basic theory of marketing. Later, some developed 4C, 4V and 4R did not surpass the essence of 4P.

So if you are studying, it is good to master the classic theory of 4P seriously.

From the point of view of exams and papers, it will be fashionable to use some new concepts.

The first time I heard you mention 6P and 12P. These concepts are still easy to find.

Its concept is as follows:

4P product price price channel promotion

4C What Customers Want: Consumers need cost and convenient communication.

4R Trust, trust, return, market reaction and long-term relationship with consumers.

4V Change, Differentiation, Multifunctional Functionalization and Value-added Vibration * * * Ming

6P 4P+ political public relations public relations

12P 6P+ research (exploration), division, prioritization, positioning, personnel and packaging.