How to establish five systems of network integrated marketing in traditional industries

Construct five systems of traditional industrial network integrated marketing;

First, the marketing-oriented website construction system

Second, the content information layout system

Thirdly, keyword planning system.

Fourthly, the research system of information distribution channels.

Verb (abbreviation of verb) network marketing promotion system

Whether a website can be planned from the perspective of marketing determines the fate of a website!

First, the marketing-oriented website construction system

1, page design

Clear work focus and professional and generous design style reflect the overall strength of the company.

2. Website structure design

(1) The product display website adopts a flat directory structure, which is convenient for search engines to collect and crawl.

(2) Big classification, small classification, special topic and single page are distinct, which is convenient for different classifications and products to worry about the strength of keywords.

3. Action design

Functional design can develop and adopt CMS. For enterprises, choosing a better CMS will be faster and more obvious, and the cost will be much lower. To achieve better marketing effect, it is best to have the following functions:

1. Automatically generate static pages

Second, you can set different keywords and labels according to different categories, columns and single pages.

Third, internal links are added.

Fourthly, there is a good pseudo original thesaurus.

5. Automatically collect information according to keywords.

Sixth, customize the combination of content tags.

etc

Second, the arrangement and layout of content information

Content arrangement is also the preparation step of marketing promotion. Packaging product information is conducive to enhancing customers' trust in the company and professional image, and it is also more convenient for customers to understand the performance and advantages of products.

1, accurate classification and product attribution.

According to product category, product specification, brand, etc. , products can be described by different emphases, and the search habits of different users are also satisfied, and the search area is expanded.

2. Establish product introduction information model.

It can be described from different angles such as product name, product picture, product overview, product advantages and characteristics, product working principle, product function, product parameters and product application scope. Clear description, clear thinking, professional and easy to understand words.

3. Establish an information classification system that is easy for users to browse, easy for search engines to collect and easy for promoters to publish. Establishing a comprehensive and systematic product information static page system is an efficient display form.

Third, keyword planning.

You can set keywords according to different angles, such as:

Combine product nouns, brand words, quality adjectives, institutional words, model words, quality words, regional words, industry words, industry derivatives, product attribute words and performance advantage words to form product titles and descriptions.

Describe it and describe it around the different characteristics and appeal points of the product.

Fourthly, research on information distribution channels.

According to different industries and products, the channels of information promotion are also different. We can find the channel of information dissemination through competitor analysis, market research and vertical positioning.

First, competitor analysis method: search the company name or brand name of a relatively competitive competitor in online marketing, and statistically analyze the marketing methods and platforms adopted by competitors.

Second, market research method: search for industry keywords or product keywords, make statistical analysis and classification of listed information platforms, so as to adopt different marketing methods.

Third, vertical positioning method: according to the marketing method you want to use, enter different vertical search platforms for retrieval. For example, forum marketing can search for keywords in Google forum, and blog marketing can search for blogs, and there will be a large number of matching platforms.

Verb (abbreviation of verb) network marketing information promotion

There are many marketing methods, and the most important thing is to formulate a set of integrated marketing methods that fully meet their own characteristics in combination with their own industries and products.

Relatively speaking. Traditional marketing methods include website SEO keyword optimization, B2B platform marketing, classified information marketing, word-of-mouth marketing, encyclopedia marketing and SEM, while consumer goods industry Weibo marketing, instant chat marketing, email marketing and community marketing are also applicable.

The key of network marketing is to analyze accurate customer behavior and get information from it.

The following mainly introduces the more effective marketing methods of traditional industries:

First, SEO keyword optimization

In-station keyword optimization:

1, the website structure is clear.

2, accurate product title

3. Detailed product description

4. Layout of internal links

5. Construction of external connection and description of anchor text

6. Relevance of content

These are the main factors that affect the optimization effect of website keywords.

Off-site keyword optimization:

1, on the one hand, it is the keyword ranking of vertical search itself, on the other hand, it is the ranking of mainstream search engines such as Baidu and Google.

2, improve the frequency of website updates.

3. Set a reasonable keyword density.

4. An annular circulation chain can be established between platforms outside the station.

Second, B2B platform marketing

There are many B2B platforms. Choose a B2B platform suitable for your own industry, with high weight, quick update of Baidu snapshot and obvious relative effect. B2B platform can be widely paved and pay attention to maintenance strategy. Personally, I think there are several platforms that are doing well.

Keerboro, HC, Qinjiayuan Business Network, Eden Network, Alibaba, Valley Waterfall Environmental Protection Equipment Network and so on.

Third, classified information marketing.

Classified information has the characteristics of fast collection, high weight and clear purpose, so it is also a good position for online marketing.

1.

58 city 2. Market network 3. China classified information network. Topic network 5. One on the Internet 6. People's Network 7. Word of mouth network 8.263 online.

Fourth, word-of-mouth marketing

Word of mouth is a good marketing method, which can cater to users' search habits and further guide customers. Advantages:

1, low publicity cost

2. High credibility; 3. Accurate pertinence

4. follow the group.

5. Enhance corporate image. 6. Explore potential consumers with high success rate.

7, affect consumer decision-making.

8. Conclusion of brand loyalty 9. More affinity

10, avoid the opponent's edge.

Focus: make a lot of long-tail keywords that meet customer demands and respond. Of course, the real word of mouth is based on the value of the product itself.