What's the difference between supermarkets, convenience stores and chain stores?

Convenience store format has been developed in China for more than ten years. Basically, the word "convenience store" has become a household name in large and medium-sized cities (note that I use "noun" instead of "concept"). The concept of convenience store is vague or even wrong among non-professionals. Presumably many people in the convenience store industry will encounter such embarrassment. When you say you are a convenience store, the other party will say: I understand it is a small supermarket or a canteen. More sadly, some people in the industry think that convenience stores are small supermarkets, and how to manage convenience stores is good.

Differences in morphological characteristics between two points

1. Convenience store stores are small: the area is mostly between 60 square meters-120 square meters, and the number of shelves is mostly between 20 and 30. Commodity items are limited to around 3000;

Supermarket stores are bigger: 1000 square meters, with far more shelves than convenience stores, with at least tens of thousands of items, and the emphasis is on discounts for various varieties.

2. There are many outlets in convenience stores: there are thousands of outlets in a city and nearly 100 outlets in a city. The distance between our company's outlets is mostly between 300 and 500 meters.

There are many outlets in supermarkets: supermarkets can't have as many outlets as convenience stores, and generally rely on the community. Usually the community can only accommodate one or two supermarkets, but it can accommodate dozens of convenience stores.

Don't underestimate these short sentences, they are the basis of the connotation and extension of convenience stores. Whether it is the characteristics of the format, the difference between convenience stores and other formats, or the positioning and management of convenience stores, almost all stem from these two characteristics.

The characteristics of the four convenience stores (I think people in the industry can recite it backwards)

1. Convenience of distance: The distance here can be measured by walking time, which means it can be reached within 5 minutes, but it should often be smaller than this. This stems from the convenience store outlets.

2. Fastness of shopping: Convenience store products are characterized by instant consumption, small capacity and urgent need. The varieties are mainly necessities of life, and the statistics of the service desk with unified import and export are implemented. The average time for customers from entering the convenience store to the end of payment is about 3 minutes. This stems from the small storefront.

3. Convenience of time: Generally, the business hours of convenience stores are 16 to 24 hours, all year round. Let customers meet immediate needs as long as they have immediate needs.

4. Convenience of service: It is precisely because of the large number of convenience store outlets that it has actually become the nearest retail platform (network) to customers, which is very suitable for extracting customer-friendly service products, such as payment of public affairs and collection of express delivery services. It has become a good carrier of service network.