Traditional Culture Encyclopedia - Traditional festivals - The team from the media is particularly huge. What is the development trend?
The team from the media is particularly huge. What is the development trend?
The main domestic self-media platforms are Weibo, WeChat and headline number. Among them, the number of official WeChat accounts accounted for 63.4% of the total number of self-media accounts, ranking first; Followed by the headline number, the number of self-media accounts accounted for 19.3%.
The production methods of self-media content include graphic, video, animation, live broadcast and so on. Among them, I ranked first in graphics and text with 76%, and second in short video with 16%.
The Future Development Trend of Media Industry
From the blog (2 1) in the early 20th century to the launch of Sina Weibo in 2009, the original accumulation of media was completed, and the appearance of 20 1 1 WeChat shifted from the main battlefield of media to mobile terminals such as mobile phones. The appearance of 20 13 wechat WeChat official account has pushed the media industry to a climax. Since 20 14, since the explosive growth of the media industry, many media platforms such as WeChat official account, Weibo, Baidu Baijia, Today's Headline, Tiger Sniffing Network have developed rapidly. At present, major video websites have launched self-media video programs, and video from the media will become the next industry hotspot.
Nowadays, since the media began to enter the capital era, a large number of investment and financing cases occurred frequently, which also shows that the media will enter the process of industry integration. At present, tens of millions of media are lack of core competitiveness and low user stickiness. Media that can't provide continuous high-quality content will disappear, while those that have mastered fan resources will begin to develop in the direction of capitalization and corporatization.
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