Classification of video advertisements

A short advertisement inserted before the video begins. Patch advertising usually takes a short time, about three to five seconds. Because if the advertising time is too long, it is easy to cause dissatisfaction among video viewers. Traditionally, there are patch advertisements in videos such as Tudou, Phoenix, Sina and Youku. , while cereal video and Yidong video are a patch advertising mode used in mobile applications (such as mobile phone applications and mobile games), which are mainly inserted when the application starts or transitions.

Clever narration: No matter whether it is a "viral marketing" online video or a thank-you letter to users, excellent videos should learn to tell stories to keep the audience's attention.

In short: the best online video is between 30 seconds and a few minutes. If you have something to say for an hour, divide it into several short paragraphs, so that the audience will find it more interesting and easier to find the theme.

Do your homework: no one can guarantee that a video marketing strategy will definitely trigger a viral spread effect. Even so, you still have to figure out what consumers want, just like you do in traditional marketing.

Accurate calculation: Although "viral video" is becoming more and more popular, it doesn't mean that the audience who appreciate it is your target group. It is best to get a report on the composition of the audience, and then see how many people will become end users. Falsification: If big companies want to pretend to be ordinary netizens, they must risk being swallowed up when the truth comes out. It's best to tell who you are honestly, because honesty is more important on the internet.

Deliberately: The best promotional film must let employees tell their stories in their own words. Painfully prepare a large number of speeches, making it self-defeating to follow the script.

Extreme touch-up: If the company intends to establish a video promotion website, there is no need to guarantee the high quality of the above works. In fact, excessive video quality can easily be misunderstood as traditional TV advertisements.

Too young: The latest survey shows that compared with young people aged 65,438+08 to 24, middle-aged viewers aged 35 to 54 are absolutely equal in their enthusiasm for online video. If we only target young people, we will lose a large market.

Forget the brand: a unique funny video can achieve excellent communication effect on the Internet. But if this video can't enhance your brand image, the result will be an ocean of viewers, few buyers and confused users.