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What is a domain name?

. What is a domain name

Internet domain name is the name of a server or a network system on an Internet network, and there are no duplicate domain names in the world. A domain name takes the form of a number of letters and numbers, separated by a "." separated into several parts, such as IBM.COM is a domain name.

2. Why register a domain name

Internet domain names are like trademarks, they are one of your identifiers on the Internet.There are only a limited number of domain names on the Internet because there is only one for each domain name. If your company's name is Intellectual Business Management Ltd. and you want to register your company's domain name as IBM.COM, International Business Machines Corporation (IBM) does not have any priority over you, but the domain name has already been grabbed by it! In the U.S., even small department stores and gas stations on the street are registering their domain names in order to advertise their products and services online. As a businessman with brains and foresight, the sooner you act, the more likely you are to get the domain name you need.

3. The Relationship Between Domain Names and Trademarks

From a business point of view, a domain name is the "online trademark of a company". Enterprises attach great importance to their trademarks, and the importance and value of domain names as online trademarks has been recognized by enterprises all over the world. Both domain names and trademarks are unique in their respective categories, and with the development of the Internet. From the point of view of enterprise image building, domain name and trademark have subtle connection. Therefore, domain names and trademarks have certain **** the same characteristics. Many enterprises in the choice of domain name, often want to use and their own enterprise trademark consistent domain name. However, domain names and trademarks have a stronger uniqueness compared.

From the point of view of the value of domain names, domain names are the most basic things on the Internet, but also a rare global resource, whether it is to do ICP and e-commerce, or to carry out other activities on the Internet, all from the beginning of the domain name, a name and easy to publicize and promote the domain name is the first step to the success of the Internet business and website. Domain name is also known as "Internet real estate", in 1999, the United States National Court of domain names for property, and the Industrial Bank of Korea has launched a domain name mortgage business, through the domain name mortgage, up to 10,000,000 won of loans.

4. Domain name management organization

Domain name registration in China is usually divided into domestic domain name registration and international domain name registration.

At present, domestic domain name registration is managed by China Internet Network Information Center (CNNIC), and the specific registration work is carried out by each agent authorized through CNNIC certification. The international domain name registration is now managed by Internet Corporation for Assigned Names and Numbers (ICANN), a non-profit private sector organization from many countries, and the specific registration work is also carried out by the agents authorized and certified by ICANN.

5. Domain Name Registrars

Domain name registration management generally adopts the registrar agency system. Domain name registrars are responsible for the maintenance and management of domain name databases and are not involved in the commercial behavior of domain name registration. Both domestic and international domain name registration unified management organization, are based on the agent's own experience, business strength and other factors for comprehensive assessment, for its classification of agency level.

6. Difference between top-level, second-level, and ** domain names

A complete domain name consists of two or more parts, separated by the English period "." to separate the parts, the last "." The right part of the last "." is called the top-level domain name (TLD, also known as the first-level domain name), and the left part of the last "." is called the second-level domain name (TLD). The left part of the last "." is called the second-level domain name (SLD), the left part of the second-level domain name is called the ** domain name, and so on, each level of the domain name to control the allocation of the domain name of its next level.

7. Composition of domain names

Top-level domain name: a domain name consists of more than two segments, the rightmost is the top-level domain name.

Currently, the top-level domains appearing internationally are .com, .net, .org, .gov, .edu, .mil, .cc, .to, .tv, and country or region codes, of which the most common are .com, .net, .org

.COM - - applicable to commercial entities, it is the most popular top-level domain name, and anybody can register a .com domain name.

.NET - Originally used for web organizations such as ISPs, today anyone can register a .net domain name.

.ORG - designed to be used for all kinds of organizations, including non-profit groups, today, anyone can register a .org domain name. Country Codes: Two letter domain names like cn (China), fr (France) and au (Australia) are called country code top-level domains (ccTLDs), which basically identify the country or region of the domain name holder. Detailed country codes can be found at www.icann.org查找.

Second-level domain name: the left part is the so-called second-level domain name, in cctv.com, cctv is the second-level domain name under the top-level domain name .com, cctv.com can also have the form of mail.cctv.com, where mail can be called "host" or "sub-domain name.

8. How to get your favorite domain name and register a domain name should pay attention to some of the problems

A good domain name is the beginning of success, when you want to register a new domain name, please remember the following domain name naming principles:

a) easy to remember that this is the most important principle.

Netease has now dropped the domain names nease.com and netease.com for branding purposes in favor of 163.com because the latter is better remembered than the former.

b) Be directly related to your business

While there are many domain names out there that are easy to remember, if they don't have anything to do with your business, users won't be able to associate your domain name with your business, which means you'll have to spend money to advertise your domain name. For example, when you see DrugStore.com, you immediately know it's an online pharmacy.

c) Keep it short

Short domain names are not only easier to remember, but they also take less time for users to type in. For example, Barnes & Noble, the largest traditional bookstore chain in the U.S., opened an online bookstore with the domain name barnesandnoble.com, and since changing it to bn.com, there has been a huge increase in visits and sales.

d) Spell English words or pinyin correctly

If you are using English words or pinyin as your domain name, make sure you spell them correctly.

e) Use your trademark or business name

If you have registered a trademark, use the trademark name as the domain name. If you are targeting the local market, use the business name as the domain name; if you are targeting the international market, follow principle 2 above.

f) Register a domain name under .com

.com is the preferred top-level domain name to show the globalization of your business.

g) Don't infringe on people's trademarks

The new global domain name policy states that registered domain names cannot contain trademarks or names of famous people. If your domain name violates this principle, you will not only lose the ownership of the registered domain name, but also be fined and prosecuted.

9. What is domain name resolution

People are accustomed to remembering domain names, but machines recognize each other only by IP address, domain names and IP addresses are one-to-one correspondence between them, the conversion work between them is known as domain name resolution, domain name resolution needs to be completed by a specialized domain name resolution servers, the whole process is automatic.

10. What is domain name pointing

Domain name pointing is to point your registered domain name to the IP root directory or other domain names, i.e., more than one domain name **** with an IP address or space.

11.What is DNS

Domain name servers are used to translate domain names into IP addresses that computers recognize.

For example, if someone wants to visit the World Wide Web site (www.Worldol.com), DNS translates the domain name to the IP address 210.77.145.16. This makes it easier for computers to locate the domain name owner's web server.

12. What is generic domain name resolution

Generic domain name resolution is defined as:

The customer's domain name a.com, under which *.a.com is set up, all resolves to the same IP address. For example, if a customer sets up b.a.com, it will automatically resolve to the same IP address as a.com and display the same page as a.com.

13. What is URL forwarding?

URL Forwarding is a value-added service provided by our company after domain name registration. The so-called URL forwarding is a special server setting that directs users accessing your current domain name to another web address you specify. For example, URL forwarding allows users to be automatically redirected to visit /other.htm.

14. What is the hierarchy of a domain name?

Domain names are categorized into Top-Level (TOP-LEVEL), Second-Level (SECOND-LEVEL), Sub-Domain (SUB-DOMAIN) and so on. The top level is divided into several types, namely: .COM commercial institutions or companies .ORG non-profit organizations, groups .GOV government departments .MIL military departments .NET institutions or companies engaged in Internet-related network services .XX by two letters of the country code, such as China's .CN, Japan's .JP, the United Kingdom for the .UK, etc. Generally speaking, large or international business companies or institutions do not use . Generally speaking, large companies or organizations with international business do not use country code. This kind of domain name without country code is also called international domain name.

15. What domain name is suitable for our organization or company?

There are usually three types of .COM, .NET and .ORG available for ordinary organizations or companies. According to the regulations, the nature of the business or service they represent is as follows: .COM for commercial organizations or companies .NET for organizations or companies engaged in Internet-related network services .ORG for non-profit organizations, groups You can choose one for your own situation, and for individuals, we usually use . 16. Our company is in China, can we apply for an international domain name? domain name?

No problem. You can apply for .COM, .NET or .ORG as the top level of your company's domain name.

17. How long is the above registration valid for?

Currently, the validity period for international domain names can be chosen to be one year or longer at the time of registration, and domestic domain names are valid for one year. Before the expiration of the domain name, you must pay the renewal fee for the next year in time, so as to avoid your domain name to stop running or even be deleted.

18. Are there any other fees, such as monthly fees?

There are no other fees.

19. What are the fees after the expiration date?

You can continue to own your domain name as long as you pay the domain registration fee at the current price before the expiration date.

20. How long does it take to register?

Registering an international domain name in our company, after remitting the relevant payment to our account, you can enter the fully automated domain name real-time registration system, instant registration instant success.

21. What letters and numbers can be used for domain names?

In English international domain names, 67 letters (including suffixes) and 10 Arabic numerals as well as the horizontal bar "-" can be used in the composition of the domain name, and there is no difference in the case of the letters, and the maximum length of each level can not exceed 22 letters. In the domestic domain name, the length of ** domain name shall not exceed 20 characters.