Rolls-Royce rebranded to appeal to a younger market

So how does a brand express itself through visual language, staying true to its heritage while staying true to its bright, modern future? The result is Rolls-Royce and its new brand.

Today, forgetfulness will be more prominent in the brand's identity. While the sculpture that led to the silent appearance of each car remains the same, the evolution of a figurine evolved into the form of an illustration that is clearly visible in today's virtual world.

Color-wise, Rolls-Royce will wear deep A and majestic purple, a rarity in the history of nature. It is rooted in mythology, art, piety and kingship. The color purple has always represented wealth and power. In a tribute to the spirit of forgetfulness, a color known as "Purple Spirit" will become Rolls-Royce's signature color, paving the way for the future of luxury.

Metallic rose gold has been chosen to complement this color. This elegant and modern shade will be reserved for longer-lasting items and will only be used in printed form.

Meanwhile, the double "R" badge of honor will remain unchanged, but will only reside on the brand's products.

The Monogram also retains its original form, but replaces the badge of honor on collateral, while the words "Rolls-Royce Motor Cars" will adopt Riviera Nights as its new font. The word "car" will also be reduced in size.

Finally, Rolls-Royce proposed a new visual therapy called "Ecstatic Expressionism". Similar to silk fabric, the expression takes the form of a fluid with a variety of properties. Pentagram has developed an innovative digital tool that uses coding. The expression can be used on any surface, from projection to embroidery, from printing to engraving. It can be found in physical form or digitally in the global marketplace of brick and mortar stores.

Million Dollar Car Purchase Subsidy