What is the 4S strategy for building brands proposed by Lu Changquan?

4S marketing are: satisfaction (satisfaction), service (service), speed (speed), sincerity (sincerity).

The 4S theory is not strictly a marketing theory for the market, but more of a requirement and standard for marketers. Marketers who are familiar with 4P, 4C and 4R marketing theories can further deepen their marketing thinking and related knowledge with 4S theory as their experience and skills deepen.

The 4S marketing strategy mainly emphasizes the establishment of a "consumers have" orientation from the perspective of consumer demand. It requires companies to consumer satisfaction level of products, services, brands and continuous improvement, so as to achieve the optimization of the quality of corporate services, maximize consumer satisfaction, so that consumers to achieve the enterprise product to produce a kind of loyalty.

Expanded Information:

4P: that is, product (Product), price (Price), channel (Place) and promotion (Promotion) composed of marketing tools. 4P marketing theory provides a useful framework for the marketing planning of enterprises. However, it is aimed at meeting market demand, emphasizes product orientation rather than consumer orientation, and represents the position of the enterprise rather than that of the customer.

New combination: on the basis of 4P, later added political power (Political Power) and public *** relationship (Public relation) to form a new 6P marketing strategy combination. That is, to use political power and public **** relations, to break down trade barriers in the international or domestic market, to open the way for the marketing of enterprises.

4R: refers to Relevance, Reaction, Relationship and Reward respectively. The marketing theory that, with the development of the market, enterprises need to establish a new type of proactive relationship between the enterprise and the customer from a higher level and in a more effective way, different from the traditional.

4C: customer (Consumer) centered marketing, should pay attention to and meet the needs of customers in the cost (Cost), convenience (Convenience), and strengthen the communication with customers (Communication).