Promotional activities plan model 3

With the continuous development of the market economy, the organization and implementation of various forms of promotional activities has become an important means for enterprises to obtain new customers, stabilize the old customers and improve business performance. This article is my promotional activities for you to organize the plan model, just for reference.

Promotional activities plan essay:

A, ___ Status Analysis

1, new to Xiamen, in Xiamen is a newborn company.

2, because in the ____ wedding candy and cakes this brand into Xiamen before, Xiamen, there has been a wedding photography company with the same name, so the public awareness of the ____ brand, to a large extent, are stuck in the concept of wedding photography.

3, before ___ into Xiamen, Xiamen's wedding candy and cakes market has been divided by Andrewson, Xiangyang Square, Yanzhen, Zhongyu and Dahongzhuang enterprises. In order to compete with them, we need not only to publicize our products, but also to differentiate our products. That is, in the product strategy to adopt a differentiation strategy.

Second, targeted strategy

For the status quo, ___ the most urgent things are the following three:

1, reverse Xiamen consumer awareness of the brand ___;

2, open the popularity;

3, establish a brand image.

According to this, we can achieve the above three purposes through advertising, and activities to publicize the two ways. To reverse the Xiamen people's perception of the brand, it is necessary to do large-scale activities and publicity, preferably large-scale activities as the main publicity, but the strength and breadth of publicity are necessary. This approach is costly, good results. If there is a product related to the festive activities, and the cost can be accepted by ___, it would be better.

Method 1: organize their own activities, the media to do publicity. That is to use public relations, planning news.

Method 2: Organize an event with Lisa Bella and share the cost proportionally. (That is, with Xiamen has a grade wedding photography or related business cooperation.) This will help to let Lisa Bella's new and old customers know that ___ is not a wedding photography, and help to correct the consumer's perception of the ___ brand.

Method 3: Advertise in mainstream media or niche media. This will be very costly. The cost of mainstream media is high, the effect is not great, but the awareness of the increase is very helpful. The cost of 1,000 people in niche media is relatively low, targeted, and helps to cultivate loyal consumers.

Method 4: store or mall counter promotions. It can only be a short-term behavior.

__ _ Road store promotional activities plan

First, the store surrounding environment analysis

1, located in the middle of Wo Xiang Road, convenient transportation, surrounded by office space, near the residential area, residents with strong purchasing power.

2, there are several competitors in the store near the store, Andrewson, special package, etc., although these enterprises from the grade is not _____ the same level of rivals, but in the moon cake market, it is still a strong rival.

3, the city corridor and the city of up to and Wo Xiang shopping center are in the vicinity, can attract a large number of consumers.

4, the surrounding residents and office workers will basically know the store, and, according to the store clerk said, every day to buy moon cakes quite a lot of people.

Second, the activities of the program

1, the purpose of the event: the event is mainly for the upcoming Mid-Autumn Festival and do, moon cake promotions, that is, to improve the store's sales of moon cakes, while trying to digest the moon cake inventory, to reduce losses; at the same time, but also take this opportunity to publicize the brand, to enhance brand awareness and reputation.

2, the object of the activity: the main object of the activity is to give gifts to the crowd, which is mainly due to the _____ product packaging itself is more suitable for gift-giving considerations. The secondary object is female white-collar, and family consumption.

3, the time of the activity: ___ September 24 - 29 days. The 24th of the main work is to do publicity, mainly to inform consumers about the activities of the next few days; 25, 26 for the main event time, 27, 28, 29 three days for the secondary event time.

4, the content of the activities

1) publicity: to send flyers, mainly in the store door POP.

2) on-site activities: taking into account the ___ existing resources and materials, the plan is mainly arranged for the two activities (specific operational implementation details by the Isha was developed)

A, send gift certificates, gifts. Of course, it is necessary to buy mooncakes as a prerequisite. The first to buy and then send. If there is a customer request on the 24th, or mention the activity, you can let consumers buy gift certificates first, in the next few days of the activity time to come to extract the goods, you can participate in the activity, so that one can prepare the goods in advance, and the second can get some timely feedback information. 25, 26 two days for the main activity time, which is mainly to take into account that most people do not have to go to work on weekends, and the Mid-Autumn Festival is approaching, it is the best time for consumers who have not yet purchased the moon cakes to buy moon cakes. This is mainly because most people don't have to go to work on weekends, and the Mid-Autumn Festival is approaching, which is the best time for consumers to buy mooncakes, so there will be more people. The premise is that the day before the publicity must be good.

B, pastry knowledge counseling activities. Selected two staff members, specializing in the introduction of ___ product preservation, consumption and other knowledge. The focus is on the introduction of the Mid-Autumn Festival moon cake consumption of health, safety and other aspects of knowledge.

3) On-site information collection: store staff must pay attention to pay attention to the customer's age, gender, intellectual class, social level and other information, it is important to judge. Also pay attention to the flow of people on the day, this information needs to be analyzed in comparison with the day's turnover.

5, the activities of the materials required:

A, flyers: including the activities of publicity flyers, the company's product introduction flyers, leaflets, moon cakes, pastries, edible hygiene and other knowledge flyers

B, the preparation of goods: moon cakes, gifts and so on

C: drinking water: this is to prepare for the customer. Inside the store, there are two tables, which can be used for some customers who are interested in buying but a little hesitant to use it for negotiation, rest and other purposes.

D: other

6, activity cost budget (slightly)

Note:

1, the store entrance is not large, pay attention to safety

2, the design of the store is elegant, not suitable for too many people

3, pay attention to and the city management and the Commerce and Industry Bureau of communication

4, pay attention to the strength of the activities to stimulate

5.

Promotional activities plan sample article II:

A project overview

__ _ shopping plaza since the opening of the great achievements, in order to further increase sales, expanding the influence of the Pingzheng Gao Shui nearby residents to set up an excellent image of the heart, the formation of a good good word of mouth, held a grand scale of Spring Festival promotional programs The promotion program for the Spring Festival was held on a grand scale. Strive to create a new high since the opening of traffic and sales, traffic intersection to enhance more than 50%, sales increased by more than 40% so that customers feel the real benefits, improve reputation, become the first shopping center in the hearts of nearby residents, and the formation of a certain degree of influence on the residents of the farther away.

Second, the purpose of the project

Pedestrian flow to reach ______

Sales to reach ______ yuan

Completion of the quarterly task of __ %, the annual task of __ %

Customer satisfaction increased by __ %

Third, the promotional program

Time: ____ before and after the Spring Festival

Activities:

1, the New Year's surprise purchase price

shopping full of ___ yuan, plus ___ yuan can be exchanged for ___ yuan worth of goods; shopping full of _____ yuan, plus ___ yuan can be exchanged for ___ yuan worth of commodities (exchange of commodities can be a number of practical commodities, such as teacups, rice cookers, hairdryers, etc.)

Instructions: with a small shopping ticket to the service counter side of the exchange of goods.

2, Crackle to welcome the New Year

In the supermarket shopping full of ___ yuan, you can tie a balloon, hidden in the balloon with a lottery ticket. Full ___ yuan to tie two, and so on, a single small ticket limited to tie ___. Raffle setting: (Raffle is scratch and open type, 100% win, prizes can be physical goods or consumption coupons)

First prize: 5 supermarket emblems marked on the coupon, 2, prizes worth _____ yuan gifts or consumption coupons; second prize: 4 emblems, 5, prizes valued at ____; third prize: 3 emblems, 10, prizes valued at ____; third prize: 3 emblems, 10, prizes valued at ____; third prize: 3 emblems, 10, prizes valued at ____; third prize: 3 emblems, 10, prizes valued at ____. Fourth Prize: 2 emblems, 20 winners, prizes worth ___ yuan; Fifth Prize: 1 emblem, prizes worth ___ yuan. Operating instructions: you can circle a region in the supermarket, placed inside a variety of colors of the balloon, customers with a small shopping ticket into the balloon.

3, shopping to send mug - feel the moment warm

When the image printed on the T-shirt has become no longer fresh, with the constant changes in fashion, now people began to popularize their favorite images and their own photos or friends and relatives printed on ceramic cups, also known as mugs, every day with you! The cups can be used as a gift for the young and the young at heart, so that you can feel the comfort or the warmth that flows in your heart at all times. Activity target customer groups: focusing on young couples or families of three, the lover's photo or family photos printed on the cup, you can let their favorite people always with them.

Shopping full of ___ yuan, you can give a mug, customers can choose to their favorite pictures or photos of lovers or photos of loved ones printed on the mug, each mug costs about ___ yuan. Immediately shoot and show, immediately available, reflecting the charm of personality, can be used as their own special cup, but also young people to give each other gifts.

The equipment can be rented professional personalized color printing store equipment, or with professional personalized color printing store jointly organized this activity.

4, the year of the sheep jigsaw puzzle competition

to two people in combination, can be a couple or parents and children or friends, spell "sheep" or sheep patterns (all participants for the same pattern), than who spell fast, where the jigsaw puzzle completed within the stipulated time, and spell the correct, you can take away the jigsaw puzzle, the fastest jigsaw puzzle! The top three will be rewarded with ___ yuan consumer coupons each. In addition, all participants are given a small gift worth ___ yuan. Registration phone: (in the poster and newspaper ads on the registration phone),

The number of people enrolled in the control of about 30 pairs.

The event can be organized jointly with the manufacturer, who will provide the puzzle.

5, an admonition worth thousands of dollars - listen to your voice

In the old year will be gone, the new year will come, listen to the customer's opinion, it is very necessary to help the supermarket on the past year for a better summary and reflection, but also helps the supermarket in the new year to clarify how to better enhance It also helps supermarkets to improve themselves in the new year. At the same time, this move will also allow customers to feel the sincerity of the supermarket.

Choose the weekend two days, the supermarket boss personally sit in the hall, listen to customer comments and suggestions, all the suggestions of customers are given a beautiful gift (worth ___-___ yuan, such as calendars, small crafts or printed with the name of the supermarket's practical commodities, etc.), and those who put forward a good suggestion of the customer, you can pass the screening after the event, given ____ yuan reward, and to the next day, announced on the list. If you feel that the suggestions are particularly good, you can also give ____ reward on the spot. For those who put forward good comments and suggestions of customers, supermarkets can also be hired as part-time supervisors.

Operating Instructions: A. Location can be selected in the supermarket central hall or service desk side, ready to suggest a single (which is labeled with the content of the proposal, the proponent, contact address or phone number and other options), and at the same time to prepare a good pen, chairs, tables and so on. B. Specific rewards can also be depending on the supermarket's own strength, but of course, the higher the amount of attraction is also greater, as the saying goes. "Heavy reward, there will be admonished." C. Choose the supermarket boss sitting on duty, is a reflection of the sincerity of the supermarket, can be the boss and vice president of the rotating duty.

6, other activities

Year of the Sheep Gift Show: gifts and merchandise related to sheep, sheep patterned goods, such as wall carpets, sheep puzzles, sheep modeling toys.

Knitting Scarf teaching: cold winter, for the beloved to knit a warm scarf, do you know how to knit a scarf? Invite professionals in the supermarket site to explain the demonstration of how to knit a scarf, and provide materials for customers to buy.

Fourth, implementation and control

1, cost management (unit: yuan):

Total budget:

Promoter's salary:

Gift fee:

Advertising and publicity costs:

Promotional activities:

Miscellaneous day-to-day expenditures:

2, accounting for the benefits

Funds Use efficiency __ % or more, the deficit rate of no more than _% for the best

Attract enough people to reach and exceed _____ for the best

Sales to reach and exceed ______ for the best

Customer satisfaction to reach and exceed for the best

3, the organization of the guarantee

Writing an organizational allocation of a book, the responsibility for the clear to the person to the thing;< /p>

Develop a clear and clear to the person to the thing;

The organization is a good place to work, the responsibility to the person to the thing.

Formulate clear rewards and punishments

Set up a monitoring group

Project leader: store manager

Personnel group

Gift group

Publicity group

4. Measurement of the effect

The footfall of people to reach _____ for the completion of a successful, more than ___% excellent, more than ___% very good, not reached _____ as a failure. Failure to reach _____ for failure, foot traffic below _____ for very failure, below _____ for complete failure;

Sales to reach ______ $ for successful completion, more than __ % for excellent; more than __ % for very good, not reached ______ for failure; below ______ for very failure, below _______ for complete failure;<

Customer satisfaction rises __ % for successful completion, rises __ % for excellent, rises __ % for very good, does not reach __ % for failure; satisfaction has not risen as a very failure, satisfaction declines as a complete failure;

Where:

Successful completion = 60 points

Excellent = 89 points

Very good = 90

points failure = 50 points

very failure = 25 points

complete failure = 0 points

Total points = 30% of the effect of foot traffic points + 40% of the effect of sales points + 30% of the effect of customer satisfaction points

promotional activities plan sample essay three:

a. Usually in the store operators with the Store operators to communicate, we found that the organization of promotional activities there are a number of problems:

1, time is not enough to arrange, preparation is not timely, to the holiday only temporary planning promotional activities, the results found that the time is not enough to arrange for negotiation, design DM, material design, staff training and so on are not enough time, can only be arranged in a haphazard way a theme to finish the job, naturally, it is difficult to get good results;

2, did not cultivate the development of the various aspects of the business of the company, the company's business is not a good idea. p> 2, did not develop into a division of labor to complete the promotional activities of the process, regardless of the size of the event, is still the boss himself board decision-making;

3, in response to the publicity of the existence of a few problems: the media advertising costs are too high, the government's regulatory control on the distribution of flyers, the customer's aversion to the flyer, the waste of ineffective distribution of employees;

4, to engage in promotional activities, feel the tension of manpower, not enough manpower;

4, to engage in promotions

5, it is difficult to promote new ideas, especially customers on the activities of numbness;

Second, how can we organize relatively low-cost and effective promotional activities? We are in business, usually stipulate the company's promotional outline. We will be deployed according to the following principles:

1, the promotional activities are divided into: regular promotions, holiday promotions, theme promotions, new store opening promotions, store promotions, as well as for competitors to respond to promotional activities.

2, the regular promotions set for every N days for a promotional cycle, each promotional cycle combined with the seasonal arrangement of a promotional theme;

3, the regular promotional activities of all stores are unified to participate in, if part of the activities of the details of the store is limited to some of the stores, you can specify in the flyer is limited to stores;

4, the opening of a new store, store festivities, competition strategy, holiday promotions, and so on. Temporary short-term activities to increase the form of leaflet folder, generally 3-7 days for a cycle, for the corresponding stores;

5, each promotional activities with another promotional program, merchandise lists, giveaways, material lists, and display standard guidelines;

Third, many merchants are often for the organization of the theme of the event and a headache, in fact, good planning, you will find that it's not so difficult.

Various festivals throughout the year, plus such as the "store anniversary, the opening of a new store, marketing events, spring makeup, summer toiletries, winter skin care festival, mask festival, the end of the year, members of the big discounts, preferential activities," and other thematic activities, you will find that a year of activities have been scheduled full of.

Fourth, the organization of the event theme must understand the truth:

1, the festival is just a carrier, the goods of the promotional activities is our real attraction to customers to buy the factors;

2, the festival is just a sales opportunity for businesses or business opportunities,

3, to understand the different festivals of the different consumer habits;

4, For different festivals we have to plan different promotional activities, especially the theme of the event must be clear

5, the formation of holiday business opportunities in five areas:

1) vacation, people have a shopping time (such as May Day, the National Day), these festivals themselves do not have what must be purchased to buy what the requirements;

2) traditional festivals to develop a traditional consumption habits (such as the Spring Festival, Dragon Boat Festival, Mid-Autumn Festival), these festivals both holiday and purchase habits;

3) specific festivals, some of the people to express the sentiment of the opportunity to form the sales of business opportunities (such as Valentine's Day, Women's Day, Father's Day, Mother's Day, Teacher's Day, Chung Yeung Festival, Thanksgiving Day, Christmas, New Year's Day);

4) business in order to publicize the use of festivals, or their own According to the enterprise's activities organized by the organization, take the opportunity to guide consumption promotions (such as 3.15, Love Dental Day, store celebrations, etc.);

5) sales opportunities unique to certain regions, as well as certain national or regional large-scale activities; (such as bazaars, as well as local characteristics of the festival, as well as the Olympic Games, World Expo, the Asian Games, etc.);

Fifth, we need to set up promotions based on the festival

The first type of holiday, May Day, National Day this holiday does not provide for the purchase of what categories of goods, it is mainly from people on vacation shopping time, and this period of time businesses are almost always engaged in large-scale activities, the customer to use this time to go to the "Taobao, and feed the customer and the opportunity to interact with the store, so this type of holiday promotions The theme is not to the festival as the subject, we have to consider is how to use this period of time the general public have been buying habits of the goods organized by the promotional activities;

The second type of festival (Spring Festival, Dragon Boat Festival, Mid-Autumn Festival) is in the first category of festivals on the basis of increased consideration of the traditional festivals of the consumption of goods categories, there is a festive atmosphere;

The third type of festivals (Valentine's Day, Women's Day, Christmas) the The theme of the event is the main theme of the festival, highlighted in the leaflet, directly to the sensational ad words to provoke the desire to shop, guide the purchase;

4th and 5th types of festivals are mainly businesses according to their own planning ability and organization of the event; of course, we have to take into account the climate at the time of the recommended commodity categories, such as the summer recommended sunscreen, recommended in winter to moisturize, moisturizing skincare.

Six, we analyze the case of Watson's promotional activities, Watson's outstanding achievements in promotional activities in the planning of everyone has seen ****, the next to analyze:

Where the key festivals, Watson's will be in the form of a leaflet to strengthen the publicity, and the regular activities are mainly activities of the content of the offer to do the main publicity point.

On March 8, as a major festival for women, Watsons started to do key promotions and organize large-scale promotions. On May 1 and November 11, we can find that the promotion focuses on the content of the offer without emphasizing the festive atmosphere, whereas Chinese New Year, Valentine's Day, and Christmas will pay more attention to the festive atmosphere.

Commodity discounts are always the most effective means of promotion. In the last 2 years, Watsons has become more and more direct in the form of brand discounts for promotions, which has been a powerful tool in Watsons' attack on daily chemical boutiques. In studying Watsons' promotional activities over the years, we can find that the development of conventional promotional trends:

1, the development of effective members, the use of SMS platforms is a way of sustained development;

2, rich in content with a readable, beautiful layout DM;

3, the effective use of manufacturers' resources, the integration of good promotional activities;

4, the store The atmosphere of the event is very helpful to sales;

5, staff familiar with the content of the event and actively recommend to customers;

6, effective staff promotional assessment program;

7, adhere to the continuous planning of promotional activities, to cultivate the customer consumption habits;

8, perfect promotional plans and promotional operation process;

9, Offers to customers is still the most attractive;

10, to enhance the number of transactions and customer unit price is the ultimate goal of the promotion;

7, a chain of companies, must standardize the company's promotional activities process, to standardize the work of each department.

"Annual promotional plan outline" "promotional program" (Description: promotional time, activity stores, promotional themes, promotional content, cost budget, incentive programs, etc.) "promotional activities departmental work schedule" "promotional operation instructions" "promotional merchandise configuration table" "promotional materials allocation table" "monthly promotional market adjustment table" "promotional activities to implement the supervision table" "monthly promotional merchandise sales assessment table" These are very important to be able to promote the sales of goods. Table" These are very important, to operate efficiently, there must be a standardized operating procedures.

Eight, many companies, especially the scale is not very large enterprises, there will be a problem: each time the activities are these brands, each time these goods, how to do? My personal opinion:

First, it does not matter, everyone is the case;

Second, adhere to the efforts to find new merchandise with selling points;

Third, the appropriate change of theme;

Fourth, with the supplier to maintain good communication and cooperation, the activities of the program to tell the supplier, and strive to obtain the support of the supplier, **** with good sales work!

Fifth, control inventory, do not cause a backlog, backlog of goods quickly dealt with;

Sixth, do a good job of the promotional activities of the cost of the budget, adhere to a reasonable budget for the appropriate publicity capital investment;

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