What does an e-commerce consultant do?

What does an e-commerce consultant do?

China e-commerce professional managers (CEM)

China Electronic Commerce Association in a full investigation to understand the Chinese enterprises on e-commerce talent actual demand, China's e-commerce talent training on the basis of the status quo, the main considerations of the modern enterprise's professional managers to use e-commerce to enterprise "open source and cut back on expenditure" of the "The professional managers trained by this program will play an important role in the e-commerce of different parts of the enterprise. In fact, participants who have already benefited from this knowledge system have given good comments on it.

China's e-commerce professional managers (CEM) refers to the use of information technology, the Internet to carry out business, operation and management activities, and through the China Electronic Commerce Association unified system of training and assessment/evaluation of qualified composite business talent, is equipped with e-commerce business concepts, management knowledge, operational methods and means of realization, can be a part of an enterprise or the whole information, network development to provide professional services to the development of information and network. The professional business management personnel who can provide professional business services or management services for a certain part of the enterprise or the overall information and network development.

The "China E-Commerce Professional Manager" certification is a professional qualification issued by the China Electronic Commerce Association's Professional Manager Certification Management Office (CCCEM), which develops, certifies, and distributes certificates to professional managers using e-commerce methods to carry out business and management.

At present, China Electronic Commerce Association Professional Manager Certification Management Office (CCCEM) to the community to launch the certification series include:

"China's e-commerce professional managers" (primary, intermediate, advanced)

China's e-commerce professional managers (Internet marketer, professional Internet marketer, advanced Internet marketer)

China's e-commerce professional managers (online trade manager, professional Internet marketer, advanced Internet marketer)

China E-commerce Professional Manager (Internet Trade Manager, Professional Internet Trade Manager, Advanced Internet Trade Manager)

China E-commerce Professional Manager (Professional Internet Marketing Consultant, Advanced Internet Marketing Consultant) ...

China Electronic Commerce Association (CECA) is a national association organization applied for and sponsored by the Ministry of Information Industry, approved and registered by the Ministry of Civil Affairs of the People's Republic of China, and is the only national cross-industry e-commerce organization in China, whose purpose is: to play the role of a link and a bridge between the *** management departments and enterprises, institutions and individuals engaged in e-commerce, and to promote the development of the cause of e-commerce in China.

The China Electronic Commerce Association's (CECA) Professional Manager Certification Management Office (CCCEM) is responsible for the unified management and coordination of the actual operation of China's e-commerce professional manager qualification program, as well as the cultivation of related talents, assessment, recognition, and career recommendation.

China's e-commerce professional manager certification program is built on the basis of promoting the use of modern information technology to develop the economy, trade and industry, but also for the modern professional managers specifically for the professional level of e-commerce to provide the value of information to assess the importance of eliminating the asymmetry of information in this area of the program, the purpose of which is in line with the development of the Chinese e-commerce association (CECA) purpose.

E-commerce consultant refers to the professional knowledge of e-commerce network marketing, can provide traditional enterprises or network enterprises with network project planning and consulting, network marketing strategy, e-commerce implementation steps and other service recommendations and programs, or on behalf of the implementation in order to achieve the desired purpose of a network of business activities;

The main business are: construction supervision, construction planning,

The main business: construction supervision, construction planning, marketing planning, diagnosis and optimization, flow enhancement, operation consultant, blog marketing;

E-commerce consultants involved in the work: website technology, marketing, network applications.

Its main work are:

1, the enterprise e-commerce, network marketing status quo analysis and summary, in order to determine the enterprise network marketing process of the problems that exist;

2, to understand the enterprise's inputs and expectations of the return, to confirm the e-commerce, network marketing objectives;

3, analysis of the enterprise's competitors, in order to implement a proven Competitive strategy. Analyze competitors' e-commerce sites, including e-commerce site features, site interface, site content, user experience, business processes, etc., to derive their competitive advantages as well as their shortcomings. The company should take advantage of its strengths and avoid its weaknesses in the process of implementing online marketing;

4. Analyze the company's e-commerce website and summarize the website's strengths and weaknesses. Analysis of the enterprise website mainly includes website functions, website interface, website content, user experience, business processes, etc.;

5, the development of e-commerce online marketing strategy steps, implementation process, specific operations, so that the implementation of e-commerce online marketing in an orderly manner;

6, optimization of e-commerce website shortcomings. Including user interface optimization, business process optimization, functional optimization, search engine optimization. User interface optimization and functional optimization is to have a better user experience, business process optimization is to simplify the user's operations, search engine optimization is to allow enterprises to obtain good rankings in the search engine;

7, e-commerce site operations, so that the site is healthy. The main work of website operation includes daily website maintenance, website traffic analysis, website troubleshooting. The goal of website operation is to provide a safe, stable and convenient platform for enterprise online marketing;

8, e-commerce website promotion, so that more potential customers to visit the site. Website promotion of the main work includes the implementation of search engine bidding ranking, network advertising, enterprise yellow pages, portal promotion, soft promotion, Blog promotion, Email promotion, etc.;

9, the implementation of e-commerce network marketing tracking and marketing results of the assessment. Analyze the effect of corporate advertising, website promotion, analyze the website customers, explore new needs. Guidance and training of enterprise staff. From a practical point of view, the enterprise staff for network marketing professional training, in order to improve the efficiency of the staff;

E-commerce consultant is a very important focus on the practical skills of the profession, but also focus on the logic of the analytical ability and the ability to innovate. E-commerce network marketing consultant is also a cross-cutting a strong occupation, it requires the employment of both WEB technology such as website maintenance, website optimization, etc., but also requires the employment of marketing knowledge, analysis of user needs, and the development of market strategies.

What is e-commerce? What does e-commerce do?

E-commerce refers to the use of information network technology as a means to exchange goods as the center of commercial activities. It can also be understood as the activities of trading activities and related services on the Internet (Inter), corporate intranet (Intra) and value-added network (VAN, Value Added Neork) with electronic transactions, which are electronic and networked in all aspects of traditional business activities.

E-commerce usually refers to a wide range of commercial trade activities around the world, in the Internet's open network environment, based on the browser/server application, buyers and sellers do not meet to carry out a variety of commercial activities, to achieve the consumer's online shopping, online transactions between merchants and online electronic payment and a variety of business activities, trading activities, financial activities and related integrated service activities. A new type of business operation mode. Countries ***, scholars, business people according to their own position and participation in e-commerce perspective and degree of difference, gives a lot of different definitions. E-commerce is divided into: ABC, B2B, B2C, C2C, B2M, M2C, B2A (i.e. B2G), C2A (i.e. C2G), O2O and so on.

What does e-commerce do?

E-commerce is derived from the English word ELECTRONIC COMMERCE, abbreviated as EC, which, as the name suggests, encompasses two aspects, one is the electronic way and the other is the commercial and trade activities.

E-commerce refers to the use of simple, fast, low-cost electronic communications, buyers and sellers do not meet to carry out a variety of commercial activities. E-commerce can be accomplished through a variety of electronic communication methods. Simple, for example, you call or fax by way of commerce with customers, it seems that can also be called as e-commerce; however, nowadays people are exploring e-commerce is mainly to EDI (Electronic Data Interchange) and INTERNET to complete. Especially with the increasing maturity of INTERNET technology, the real development of e-commerce will be built on INTERNET technology. Therefore, some people also referred to e-commerce as IC (INTERNET COMMERCE).

From the point of view of trade activities, e-commerce can be realized in a number of links, from which e-commerce can be divided into two levels, the lower level of e-commerce, such as e-commerce, e-trade, e-contracts, etc.; the most complete is also the highest-order e-commerce should be the use of the INTENET network to be able to carry out all of the trade activities, that is, the flow of information on the Internet, the flow of goods, capital flow and part of the logistics of the complete realization, and part of the logistics. and part of the logistics of the complete realization, that is to say, you can start from the beginning of the search for customers, until the negotiation, ordering, online payment (receipt), according to electronic invoices to electronic customs clearance, electronic tax payments, etc. through the INTERNET in one fell swoop.

To achieve a complete e-commerce will also involve many parties, in addition to buyers, sellers, but also banks or financial institutions, *** institutions, certification bodies, distribution centers and other institutions to join. As the parties involved in e-commerce are physically unaware of each other, the entire e-commerce process is not a replica of the physical world of business activities, online banking, online electronic payments and other conditions and data encryption, electronic signatures and other technologies in e-commerce plays an important and indispensable role.

1, the mode of e-commerce

In general, as we all know, e-commerce can be divided into business (Business) to the end customer (Customer) of e-commerce (i.e., B2C) and business-to-business e-commerce (B2B) two main models.

B2C

When it comes to B2C, you may be more familiar with it as a business model from the business to the end customer (including individual consumers and organizational consumers). Today's e-commerce era of B2C is through electronic, information-based means, especially the Internet technology to the enterprise or other enterprises to provide products and services without any channels, directly to the consumer's new business model. Because it is closely related to the public's daily life, it is the first to be recognized and accepted.

E-commerce B2C mode of one of the most familiar form of realization is the emerging specialized e-commerce site. Now, as if overnight, the emergence of countless such companies, including online stores, online bookstores, online ticketing, and so on, and even some of what to do, what to sell e-commerce site, people jokingly referred to as "thousands of goods company. But in any case, the emergence of these new models of enterprises, so that people do not have to leave their homes, through the Internet, you can buy goods or enjoy consulting services. This is undoubtedly a great progress of the times. In these new emerging Internet companies, Amazon.com can be said to be the most representative example.

Amazon was initially an online bookstore that sold books over the Internet, and when almost no one could figure out where its stores were, it became the world's largest bookstore in just two years, surpassing countless long-established century-old stores, and its market capitalization far exceeded that of the bookstore business itself. Through Amazon's WEB site, users can enjoy great convenience when purchasing books. For example, to search for a book among 1,000,000 kinds of books, the traditional method may require several bookstores and a lot of time, but in Amazon, users can search through the search function, and with just a few clicks of a mouse, the book they want will be delivered to their home soon. Another attractive aspect of Amazon is that it offers many value-added services, including the provision of numerous book reviews and introductions. These value-added services would be prohibitively expensive under traditional sales methods. After "successfully" developing itself into the world's largest bookstore beyond traditional bookstores, Amazon has expanded its business to include audiovisual products, software, and a variety of consumer goods, making it the largest e-commerce site in the U.S. and the world. But this "success" is still in quotes, and people are questioning the huge losses it has left investors with as it builds its scale and customer base.

People reflecting on the reasons for Amazon's losses realized that perhaps should not be established in the era of e-commerce B2C tasks are all pinned on these start-up sites, the traditional industry conscious of the Internet and the e-commerce revolution may be more economical, more affordable, but also more necessary, not to the investors, to the shareholders to bring so much pressure and worry. Perhaps, only when these two forces are running to the same mountaintop, so the world of e-commerce is more exciting, the real e-commerce era will come a little faster.

The most successful example of a traditional enterprise's successful transition to the Internet and e-commerce is DELL, which began as a company that sells computers directly over the phone, albeit successfully, but when the Internet revolution began, it didn't hesitate to seize the opportunity to move all of its own business to the Internet, and in accordance with the requirements of the Internet to their original organization and process sorting, including the development of a new business model. processes, developed an e-commerce system that includes sales, production, procurement, and service in the whole process, and made full use of the Internet to provide users with personalized customization and delivery services, which greatly improved customer satisfaction, miraculously maintained more than 50% growth for many years, and became one of the world's largest computer makers, and also created a huge threat and challenge to other competitors who were slower to make the transition.

B2C's newest product, B2C, is the first of its kind in the world.

These two ways of realizing B2C are also very different, starting from a website, B2C is more difficult to develop their own brand of products, industry, so they are more like a department store, of course, the most different from the department store is the department store is the user door to door, and B2C website is the door to door, and the transformation of the traditional enterprise B2C is more likely to be like a specialty store, specializing in their own brand of products, with the traditional enterprise transformation, B2C is more likely to be like a specialty store, specializing in their own brand of products, with the traditional enterprise transformation. Specializing in their own brand of products, and traditional stores are different: here the user and the manufacturer of more interactive, can be tailored, and at the same time, as a result of eliminating the need to build a physical store overhead, the cost may be reduced.

B2B

After talking about B2C and then talk about B2B, business-to-business business model is called B2B, e-commerce B2B connotation is that the enterprise through the internal information system platform and external Web site will be oriented to the upstream suppliers of procurement business and downstream agents of the sale of the business are organically linked together to reduce the cost of the transaction between each other and to improve the satisfaction. Satisfaction. In fact, B2B for business-to-business transactions, whether in terms of transaction volume and coverage of the transaction area, its scale is more substantial than B2C, and its significance for the development of e-commerce is also more far-reaching.

Similar to B2C, B2B has two main forms of realization in the application of business-to-business.

One realization of B2B is its application in traditional enterprises. Some of the substantive business of traditional enterprises, is gradually to the B2B transformation, more to WEB way to deliver information and realize the online order, but the logistics mode and the previous no change, is still the supplier to the enterprise, the enterprise and then to the agent or the final customer. General Motors, for example, General Motors established a B2B e-commerce site - TradeXchange, plans to the end of this year, will be as high as 87 billion U.S. dollars a year procurement business entirely through the site. And this site not only to meet the General's own procurement business, more than 30,000 of its suppliers will also be trading on this system, it will be conducted through TradeXchange e-commerce transactions charged 1% of the handling fee, experts estimate that this will bring General Motors 5 billion dollars a year in revenue.

But as I warned in the first part of this example, don't think of the Internet and e-commerce as just a tool; it can be just as transformative for marketing and management models, and the second realization of B2B has that implication. This type of B2B company is not for their own business procurement or sales services, it may not produce any products, but it is through the establishment of a unified WEB-based information platform for a certain type or several types of enterprise purchasing or sales matchmaking, the logistics of this time and the last category of the way there is a big difference, it is directly from the supplier to the agent. For example, we cited in the first part of the previous example of the company B is a little similar to this company. It builds a bridge between sellers and buyers of computer parts and components, so it does not have a factory, or even a warehouse, but only through the information system to deploy, organize the supply and sales, and provide some value-added ***, so as to obtain commissions or value-added *** income. Of course, the key to the success of this type of company is that it should be able to gather this type of product sellers and buyers, through the characteristics of the service, so that they are willing to trade on your platform, but in the end willing or not, this is also talked about in the B2C is to choose a department store or specialty store approach is somewhat similar.

2, the essence of e-commerce

Although today, whether B2C or B2B, whether the traditional business e or the birth of a new Internet business, are no longer anything new; the stock market requires that we tell the story or model, there has been almost no seams filled with all the people's imagination, but to be able to say that we have entered the century or society. But can we say that we have entered the century or society of e-commerce? Can not! Because even today we have a lot of e-commerce under the banner of the company, and even still do not understand all the e-commerce and the real meaning, of course, not to talk about the complete realization of them.

Here's a quiz: I have a website that sells flowers, and users can order flowers online, and I will deliver them to their door, so I'm an e-commerce company, right? If yes! Then you might be in the following video scenario.

Well, after a few laughs, our previous proposition should have been concluded. It is clear that companies with just a website can not achieve the purpose of e-commerce to improve efficiency, reduce costs and improve customer satisfaction. There is no certain management basis, including the determination of the organizational structure, workflow, work norms of the enterprise is not an e-commerce business; management but no informatization of the enterprise is not an e-commerce business. Only the website and no management and information of the so-called e-commerce, is the highway connected to a small alley, there is no traffic jam.

In fact, it is not only in today's emerging Internet enterprises will see the previous scenario, it is also those who are not high degree of informatization of our traditional enterprises to face the challenge. And this challenge for a long time in the planned economy under the atmosphere of Chinese enterprises and particularly serious, because for a long time we are in accordance with the beginning of the year above the plan issued by the procurement, according to the plan to produce, see the inventory sales of such a reverse business model, the lack of changes in accordance with the market, the high-speed response to the flexibility of the mechanism and awareness, so how to make the traditional enterprise e-commerce is also a serious topic.

What kind of enterprise can be regarded as an e-commerce enterprise? Of course, the use of the Internet, WEB site to achieve business is the basic characteristics, but more central is the internal operation of the enterprise must be based on a sound management ideas and workflow "enterprise resource planning system (ERP)" above.

This resource planning system is the basic platform for business, the user's orders after the company's business department filtered into the system, the system's main input, the system's other inputs are the actual situation of the current inventory (including materials, finished goods, the number of products in the product and geographic distribution), transportation resources and cycle time, purchasing resources and cycle time, production capacity and cycle time, the system is executed once at a fixed time (including the number of materials, finished goods, the number of products in the product and geographical distribution). The system is executed once at a fixed time (Lenovo is every two hours), and the outputs from each execution are: a user order confirmation form, a procurement plan, a production plan, and a distribution plan. Which the user order confirmation results will be directly feedback to each order user, tell him whether the supply, can supply the exact time, supply location, mode of transportation and other information, this information is based on the enterprise to develop a clear supply priority model and certain boundary conditions calculated. For example, the previous example of buying flowers, if the warehouse has, then the supply time is only the time required for distribution (according to different geographical locations); if not, then add the procurement cycle; if an order contains a variety of products, then the supply time to choose the last set of time, and so on, these are automatically controlled by the system to reduce the difficulty and variability of the human control, the satisfaction of users User satisfaction will certainly be improved as a result. And all of the enterprise procurement, production, distribution system is not mechanical, passive work, out of stock and then go to buy, look at the finished product library to produce, ready to go (only) to send, but completely according to the system plan instructions, according to the information to act in an orderly manner. Completely in most cases to avoid the scene in the video, so not only is the user satisfaction guarantee, but also the enterprise to reduce costs and improve profitability guarantee. The system is executed once at a certain time, rather than once after each order comes in, the reason is also to make the enterprise resources can be relatively more optimal use. For example, purchasing may be more economical in bulk, but also more efficient in terms of human work, and production, and the production process itself is also a problem of information.