Tohu car care on the tire store, tire store how to do

While car ownership is growing, the assumption is that the total number of customers of a store can not grow, that is to say, can not grab new customers, then in the context of the reduced frequency of use of the car, the store will inevitably be faced with a decline in the result of the number of units in the factory. This means that the store must have more customers to ensure that the total number of visits to the factory stays the same or increases.

A reality that cannot be ignored is that OEMs and 4S stores are actively competing for the after-sales service market.

The 2018 China Automotive Aftermarket Research Report by Anna Anna Research Institute points out that 4S stores still occupy an absolute share of the automotive service chain and will be difficult to be shaken for quite a long time and will continue to erode the business of roadside stores and repair stores along with the automotive service chain ****.

The chairman of the board of directors of Descendant Automotive Technology, Liu Xiaobing, has said that the 4S store system of the host factory has already begun to implement the maintenance of the integrated system in the Judas Pipa.

And outside of maintenance integration, 4S stores are also actively through the maintenance of price reductions to return to the maintenance business. As far as we know, LeCarBang has already cooperated with 4S stores, allowing them to serve car owners at prices close to those of repair shops. On this basis, 4S stores are launching extended warranty services to hold on to the owners of cars that are out of warranty.

In addition, some OEMs and 4S stores have also directly launched the concept of free maintenance, such as Lexus. According to public information, the current Lexus brand, gasoline models follow four years or 100,000 kilometers of free maintenance, maintenance intervals of five months or 10,000 kilometers; hybrid models to take six years or 150,000 kilometers, up to *** 15 times the free maintenance policy, maintenance intervals of six months or 10,000 kilometers.

From the user discussion in the online forum, although these concepts, there are still car owners do not buy or think it is a gimmick, but the big free card still attracts the approval of some people.