The company wants to hold a new product promotion meeting, the leadership asked me to be responsible for this piece, but I have not done this aspect of the activities ah ！！！！ I'm not sure what I'm goi

The company wants to hold a new product promotion meeting, the leadership asked me to be responsible for this piece, but I have not done this aspect of the activities ah ！！！！ I'm not sure what I'm going to do. Particularly as a sunrise industry, security products are very quickly updated, as soon as possible to open the field of new products is more important.　In the current field environment, new products on the promotion of the main three ways:

1. exhibitions;

2. new releases;

3. print and online media publicity. This article focuses on these three ways to promote, compare the advantages and disadvantages of each.　

1. Exhibition promotion mode Exhibitions, especially professional exhibitions, have always been the first choice for enterprises to release major new products and technologies, which is mainly due to the following main advantages of exhibitions.　First of all, exhibitions have the function of trading. The function of exhibition and transaction breeds huge business opportunities. The communication role of exhibition is very obvious: wide surface, large amount of professional customers, good effect, so the exhibition can provide the exhibition organizers, exhibitors, visitors with each other and the opportunity to exchange. Usually, during the limited exhibition period of just a few days, exhibitors can often contact a considerable part of customers in the whole industry or field, which may be more than the customers contacted in a year or even a few years in other conventional ways such as door-to-door visits. Exhibition participants in professional exhibitions can come into contact with leaders of industry authorities, experts in the field, existing customers, potential customers, suppliers, agents, users and other people with various roles related to their own, including decision-making figures, key figures, the formation of the interpersonal quality is high. The environment of the exhibition is elegant and conducive to high-quality exchanges.　In the exhibition, exhibitors for and exhibitors, visitors for and visit, are prepared. Exhibitors can contact the main in a limited time most widely, the audience buyers can understand the product in a limited space most widely, exhibitors can be in the potential customers expressed interest in seizing the opportunity to carry out sales promotion, negotiation work until the transaction or even on the spot back to the money, the two sides can complete the introduction of the product, understanding of the product, the exchange of information, the establishment of the signing of the transaction and other circulation process, the exhibition plays a communication and trading role.　Through the exhibition of commodities or scientific and technological achievements, the supply and demand sides fully understand each other's information and demand, plus can be viewed through the physical, quickly contribute to the supply and demand sides to reach a business contract, so the exhibition field has bred unlimited business opportunities. In addition, in the exhibition, producers, wholesalers and distributors come together to communicate and trade, and to some extent, it is even an information field. Enterprises can make use of various information channels to publicize their products and promote their brands and images. Enterprises and customers can communicate directly and get timely feedback. Enterprises can collect information about competitors, new and old customers, enterprises can understand the industry's latest product dynamics and industry trends, constituting a basis for decision-making.　In the security industry, every other year in and Shenzhen held Security Products International Exhibition has a particularly strong influence, of course, is the first choice for security professional exhibition. Every year across the country there are security professional or related professional exhibition about 60, most of which belong to the local professional exhibition, although the expenditure is less, but the publicity effect is relatively poor.　Exhibition promotion methods have the above advantages at the same time, there are some unavoidable defects, first of all, the cost is higher. Manufacturers participating in the exhibition must pay the organizer the venue rental fee, in addition, the booth construction, equipment, personnel, planning are to be prepared by the manufacturers themselves, these costs may not be a big deal for large manufacturers, but for some small and medium-sized enterprises, this may be a considerable expenditure. In addition, the exhibition is not always there, professional large-scale exhibitions only once a year, manufacturers can not participate in a show and let the new product postponed for a few months on.　In summary, the main advantages of manufacturers to participate in the exhibition are:

1. To facilitate the exchange with enterprises in the same industry, experts and departmental leaders.　

2. The positioning of the professional exhibition is clear, the exhibitors are generally interested in this industry products or have a clear intention of people, signing a high turnover rate.

3. To be able to see the physical, convenient home to actually watch and try, and quickly make the two sides to reach a trading intention.

4. High attention, a large-scale professional exhibition can attract a large number of intentional body and the media, media coverage will attract more attention to the potential purchasing power, and most of these exhibitors and the media are uninvited. Disadvantages are: 1. high cost. 2. time constraints.　

Two. New Product Launch The new product launch or new product promotion meeting can be regarded as a small exhibition, but the main character of this exhibition is only one, that is, the new product to be released by the manufacturer, and the people and media come here are all for the product, which gives the product a great deal of attention and exposure. Therefore, compared with the exhibition, the main advantages of the new conference are: 1. higher attention to the product, the positioning is more clear, the exhibitors come only for the product. 2. the time is not limited, as long as the manufacturer has a new product launch, you can hold a new conference. At the same time, compared with the exhibition shortcomings are: 1. the cost is more expensive, because both the venue selection, cost, planning are completely by the manufacturer to afford their own, and most of the exhibitors and the media should be invited by the manufacturers themselves, so the cost will be even higher. 2. the number of exhibitors compared to the exhibition is small, with the same industry, experts and departmental leaders will not be too much participation, so the exchange is not as good as the exhibition. Of course, with the exhibition, the new conference can see the product in kind, most of the physical demonstration and trial, can let people more in-depth intuitive understanding of the characteristics of the product, and quickly reach an intention.　

Three. Print and network media publicity and promotion in print and network media publicity is an important means of new product promotion. Print media is the traditional means of publicity, several professional security media in the industry has a relatively large impact, occupying most of the field share. In the print media to publish soft articles with the same good publicity effect.　The concept of network promotion is very broad, the most common way is through the network in the form of text, pictures, video to show new products. We are talking about network promotion is not limited to manufacturers release new products, published on the network of soft publicity articles, especially to do keyword search rankings can be a good publicity effect. The main features are: 1. Low cost, network publishing without renting a venue, do not have to pay the exhibition fee, the number of equipment and staff needed compared to the exhibition and conference is also much less. If only on the release, the cost is lower, but the effect is worse. 2. short preparation time, timeliness. As long as there is a new product face, manufacturers can quickly write a review article, plus some pictures can be released online. 3. wide promotion surface, the product is released online, anyone can open the web page to understand the product, for the information released in the authoritative media, network search engines can quickly find this page, and these people may be.　These are the main advantages of network promotion, but at the same time, this mode of promotion currently has some unavoidable defects:

1. poor interactivity, the user can only go through the video, pictures and text to understand the product, and can not see the physical, but also can not go to the actual operation, and when there are problems and questions can not be timely to go to the manufacturers face-to-face exchanges, which will be for the two sides to achieve the intention of the Some difficulties.

2. Low attention, a product only released online, then certainly not in the exhibition and held a conference on the influence of the big, although the network of the audience wide, but obviously not the other two modes of positioning accurate, and generally other media will not be it as the focus of the big hype again. Compared with the print media, the influence of the network media has grown rapidly, has exceeded the print media.　Comprehensive of the above three modes of promotion, our conclusion is that: the three modes of promotion have their own strengths, and there is a certain degree of complementarity between them. In particular, the network promotion mode is essential, because it is low-cost, fast, regardless of whether your product is to be released through other means, you need to cooperate with the network, for example, before the exhibition through the network to release a few pictures or a promotional video or simply a few sentences of the text to arouse interest and curiosity, and then through the network to do the exhibition of the live broadcast and so on.