Briefly describe the development course of marketing management philosophy.

A: The philosophy of marketing management is the attitude, thought and concept that enterprises hold when dealing with the interests of enterprises, customers and society in the process of marketing activities. Marketing philosophy develops with the development of economy, the progress of science and technology and the change of market environment. The philosophy of marketing management has gone through five stages: production view, product view, promotion view, marketing view and social marketing view. The concept of production is one of the oldest and most primitive management ideas. Production concept, product concept and marketing concept are collectively called traditional marketing concept. Marketing concept is a challenge to traditional marketing concept and a new enterprise management concept. Social marketing concept takes into account the interests of enterprises, customers and society, and is the development and perfection of marketing concept.