Traditional Culture Encyclopedia - Traditional festivals - Characteristics of foreign traditional dolls

Characteristics of foreign traditional dolls

Plush toys have the characteristics of lifelike and lovely shape, soft touch, no fear of squeezing, convenient cleaning, strong decoration, high safety and wide application range. Therefore, plush toys are a good choice for children's toys, decorating houses and giving gifts.

2 classified editing

Plush toys are divided into the following four categories according to product characteristics:

Shanghai keaixiong co., ltd

1, according to the production characteristics of plush toys, products basically have fillers, so we can generally say that plush toys and cloth toys are short for stuffed toys.

2. According to whether it is filled or not, it can be divided into filled toys and unfilled toys;

3. Stuffed toys are divided into plush stuffed toys, velvet stuffed toys and plush stuffed toys according to their different appearances;

4. Toys can be divided into stuffed animal toys, animal toys or dolls equipped with high-intelligence electronics, movement and sound, and various holiday gift toys according to their appearance;

3 popular category editor

According to consumers' preferences, plush toys have the following popular categories:

1, according to the modeling source of plush toys, it can be divided into animal plush toys and cartoon character plush toys;

2. According to the length of plush toys, it can be divided into plush toys and super soft short plush toys;

3. According to people's favorite animal names, they are divided into plush teddy bears, plush toy teddy bears, etc.

4. According to the different fillers of plush toys, it can be divided into PP cotton plush toys and foam particle toys.

4 material editing

(1) Velboa (Velboa): There are many styles. It can be clearly seen from the color card book of Fu Guang Company that bean bags are very popular. TY beanies popular in America and Europe are mostly made of this material, and our wrinkled bears also belong to this category.

Quality characteristics: the surface of wool is soft, and the quality of wool that falls off is generally poor, but the printed velboa will fall off a little, and a slight inclination is acceptable.

(2) woolen cloth:

A yarn (also known as ordinary yarn and Bao Er material) can be divided into:

Glossy yarn: Generally, it is glossy. Under the light, different wool directions can separate the male and female sides. Matte yarn: it is dull in color, basically without yin and yang.

B, V yarn (also called special yarn, T-590, Vonnel) is velboa, cut evenly, and the wool length is about 4-20mm, which belongs to middle-grade material.

C, Hipile (Shanghai style, plush): the hair length is in the range of 20- 120mm, and any hair length can be made in the range of 20-45mm; Above 45mm, it is only 65mm and120 (110) mm, one is long and the other is short, and the hair is relatively straight.

D. others:

1, plush (bundled wool):

① Rolling python and a ball of gauze: mostly granular hair, lamb hair, or hair roots rolled up in bundles. Usually used to make more classical toys, the hair length can reach15 mm; ; The price is much cheaper than Shanghai curly hair.

2 tumbling H.P. Shanghai curly hair: Usually curly hair is long and loose, and there are many styles to choose from.

E, plush printing material: 1, printing; 2. Jacquard; 3. Tip dyeing: (like an open mixed wool glasses); 4, variegated; 5, double tones, etc.

Matters needing attention: 1, the density of plush is gram weight, and whether it feels smooth (that is, whether the bottom yarn is strict, whether the pile surface is upright or lodging); 2. The quality of raw yarn and woven fabric affect the softening effect; 3, dyeing accuracy; 5. Look at the matte effect in a large area: whether the matte effect is dense, straight and supple, and whether there are any abnormal phenomena such as indentation, wavy lines and random hairline. The above aspects can basically be used to judge good or bad.

(3) Velvet: similar to velboa, but the length of wool is about 1.5-2mm, and its elasticity is greater than Velboa; Hairless direction.

(4) Polyester-cotton fabrics: (65% polyester and 65% cotton) are divided into three types:

1) 1 10*76: thick, used for printed fabrics or demanding products, with high density and not easy to loosen).

2)96*72: sec; The density is thinner.

3)88*64: Again. Due to the loose structure, it is usually required to order light grout to avoid cracks caused by loose joints.

2) and 3) are usually used to make interlining. When using, it should be selected according to the grade and purpose of the product.

(5) Nylex and warp knitting: they can be divided into ordinary nylon fabrics (100% polyester) and nylon nylon fabrics, which are usually common. It is easy to make, screen print and embroider works. In the case of silk screen printing, it is necessary to control the length of hair (generally not more than 1mm), otherwise silk screen printing is difficult, the color is not easy to penetrate, and the color is easy to fade.

Nylon wrapping cloth is rarely used, and it is only used when special products require strong adhesion.

(6) Cotton cloth (100% cotton): used to make high-grade printed cloth, which is thicker than T/C cloth.

(7) Felt: Pay attention to thickness and softness, which can be divided into ordinary polyester and acrylic. Usually, the common polyester is hard, with a thickness of about 1.5mm, and acrylic is soft, with loose tissue and easy to rot. Often used for gifts, less used for toys.

(8) PU leather: It is a kind of polyester, not leather leather. Note that the thickness of different base fabrics will be different.

Note: Do not use PVC for all toys, because PVC contains too many toxic and deadly elements. It should be noted that the material cannot be PVC, so be very careful.

(9) Twill (t/c): It is divided into cotton or T/C, which is thicker and the grain is clearly visible.

(10) Woven cloth: measure the texture according to the count; It should be selected according to the grade and use of the product.

(1 1) Knitted fabric: according to the gram weight, the quality is divided into cotton or polyester cotton, and the fabric is more elastic.

(12) electronic velvet: thin and shiny, but the surface of wool is not soft enough.

(13) Polar fleece: It can be divided into single-sided fleece and double-sided fleece, which feels soft but more elastic.

(14) Velvet: There are several grades. The difference with electronic velvet is that it is softer and the price is higher.

(15) Flocking material: it can be divided into single-sided flocking and double-sided flocking. If the base fabric is different, the thickness and hardness are different, and the price is different.

(16) Satin: Generally, it is not easy to sew, but it is too soft to thread.

(XVII) Washed cloth and nylon taffeta: the cloth surface is wrinkled. Because it can be washed with water, some products will be used, but sewing is not easy.

(18) nylon cloth: split cloth: 170T, a kind of nylon cloth, which is very thin and cheap, and can be considered as an inner bag lining; Ordinary nylon cloth:190t; ; Thick nylon cloth: 210t; ; Oxford cloth: over 420 tons

Towel cloth: cotton: Towel cloth is tall and rough. When used in toys, the base cloth should be thick and dense, so that cotton is not easy to run out.

T/C type: terry is fine and smooth, which is mostly used for baby products, bath products and so on. Pay attention to the thickness of the base fabric that cannot penetrate cotton.

(20) Others: denim and glitter cloth.

5 ingredient editor

(1) Eyes: plastic eyes, crystal eyes, cartoon eyes, movable eyes, etc.

(2) Nose: It can be divided into plastic nose, flocked nose, covered nose and frosted nose.

(3) Ribbon: For specified colors, small quantities or specified styles, please pay attention to the quantity ordered.

(4) Plastic bags: (American products often use PP bags, which are cheaper. European products must use PE bags; The transparency of PE bag is not as good as that of PP bag, but PP bag is more prone to wrinkling and breakage. PVC can only be used as packaging material (DEHP content must be limited to 3%/ square). ), heat shrinkable film is mostly used in color box packaging as a protective film.

(5) Cartons: (divided into two types)

Double stare blankly A=B, A=C, B=B, B=C, C=C, three stare blankly, A=B (such as backpack series). Unless specified by customers, export cartons usually adopt A = B, and smaller export cartons can be considered B=B or B = C.. Before ordering cartons; First, to choose a genuine supplier, first confirm the paper provided by the carton factory. Note that each company may be different. We should choose genuine products and pay attention to the quality of each batch of goods to prevent suppliers from passing off inferior products as genuine products. In addition, weather and humidity, rainy season climate and other factors may also have an adverse impact on paper.

Single blank B33, C33, etc. Usually used as an inner box or a domestic delivery turnover box. The quality of outer paper and inner blank determines the rigidity of carton.

(6) Cotton: divided into 7D, 6D, 15D and A, B and C grades. We usually use 7D/A grade, and 6D is less used. Low-grade products or full and hard products should be suitable for 15D/B or C..7D It is smooth and elastic, and 15D is thick and hard.

According to the fiber length, it is divided into 64MM and 32MM cotton. The former is used for manual cotton washing and the latter is used for machine cotton washing.

The usual practice is to loosen the raw cotton by itself. It is necessary to ensure that the cotton picker operates correctly and has enough cotton loosening times to make cotton completely loose and achieve good elasticity. If the cotton loosening effect is not good, it will cause great waste to cotton consumption.

(7) Colloidal particles: (divided into PP and PE), the diameter should be greater than or equal to 3MM, and the particles should be smooth and uniform. Products exported to Europe usually use pe, which is more environmentally friendly. In addition to the special requirements of customers, PP or PE can be used for export to the United States, and PP is cheaper. Unless otherwise specified by the guests, all export products must be packed in inner bags.

(8) Plastic parts: ready-made plastic parts, and the machine body cannot be changed, such as size, size and shape. Otherwise, you need to open the mold. Generally, plastic molds are relatively expensive, ranging from several thousand yuan to tens of thousands of yuan, depending on mold size, process difficulty and mold material selection. Therefore, if the production order output is below 300,000 yuan, the mold fee will be charged separately.

(9) (color) printed matter: including color boxes, tags, stickers, etc. The price of color printing is directly related to the order quantity. If the order is small and the quantity of printing paper is small, it will easily lead to large color difference and uneven color, and the loss rate of manufacturers will increase, so the unit price will definitely be high.

To implement the unit price of printed matter, we should pay attention to whether it includes the cost of film pasting, proofing and coating, and specify patterns for customers. It is best for customers to provide film and color manuscript, as well as color ratio (four-color CMYK ratio), which can speed up the printing speed and accuracy.

(10) Fabric marks and weave marks: 265,438+0 pounds of tension must be passed, so thick belts are used now.

(11) Cotton belts, ribbons, silk ropes and rubber bands with various colors: attention should be paid to distinguishing the influence of different raw materials on product quality and cost.

Hook and loop, buckle and zipper: Hook and loop should pay attention to high adhesion (especially when functional requirements are high).

6 process editing

Flowchart of making plush toys

A seemingly simple product has the following main processes:

1, process: cutting-sewing-assembly-filling-molding-packaging.

2. Materials: plush, chemical fiber pile (plush, velvet) acrylic cotton, plastic particles, artificial leather, non-woven fabrics, toy parts and accessories.

3. Material consumption: the medium-sized toy is about 18cm-25cm. The material consumption of stuffed toys is complicated, which mainly depends on the number of toy varieties, the composition of several raw materials of each variety, their respective proportions, the size of toy specifications, whether the width of raw materials is fully utilized and whether the blanking is mechanized.

4. Reasonable design, typesetting, organizing production and using modern equipment are the main factors to reduce costs.

7 standard editor

1. In view of the strict safety requirements of toys in Europe and America, foreign consumers frequently claim compensation from domestic toy manufacturers for safety problems.

Happen. The safety of toys must be highly valued by relevant personnel.

A, the manual needle must be placed on a fixed soft bag, and the toy cannot be directly inserted, so that people can pull it out without a needle;

B, broken needle must find another needle, and then report the two needles to the workshop leader for a new needle. If you can't find a toy with a broken needle, you must use a probe to find it;

C, each manual can only send one working needle. All steel tools should be placed in a unified way, not at will;

D, correct use of steel brush to brush your teeth, and touch the brush with your hands after brushing your teeth.

2. Accessories on toys, including eyes, nose, buttons, ribbons, bow ties, etc. It may be torn up and swallowed by children (consumers), which may be dangerous. Therefore, all accessories must be firmly tied and meet the tension requirements.

A, eyes and nose must bear 2 1 lb of tension;

B, ribbons, flowers, buttons must bear 4 pounds of tension;

C, post quality inspector must often test the tension of the above accessories, and sometimes find problems and solve them with engineers and workshops;

All plastic bags for packing toys must be printed with warning words and punched at the bottom to avoid the danger of children putting them on their heads.

4. All filaments and meshes must be warned and marked with age.

5, all toys, fabrics, accessories must not have toxic chemicals, so as to avoid the danger of children licking their tongues;

6. There should be no metal objects such as scissors and drills in the packing box.

8 purchasing and editing

Plush toys are one of the favorite toys for children and young people. However, seemingly beautiful things may also contain dangers, so while we are happy, we should also think that safety is our greatest wealth! It is particularly important to buy good plush toy products. The following are my personal views in my work and life:

1 First, make clear what people of different ages need, and then buy different toys according to different ages, mainly considering safety and practicality.

For example, children aged 0 to/kloc-0 should not buy toys with prints or pigments. Organic substances in dyes may cause baby's skin allergy; Children under the age of three can't buy toys with small objects that fall off easily, because children have no sense of danger and may bite small objects into their mouths and cause suffocation; All the toys you buy should not have a rope loop that can cover the baby's head, so as to avoid the danger of covering the neck. If there is, you can fix it with a needle yourself.

2. Whether the materials used in the appearance cloth are exquisite and hygienic, whether they are divided into high and low grades of raw materials, long and short plush (yarn, plain yarn) velvet, plush TIC cloth, etc. , is an important factor in determining the price of a toy. Some sellers cheat consumers with fake and inferior goods.

3. Look at the stuffing of plush toys, which is another important factor that affects the price of toys. Good filling cotton is PP cotton, just like a nine-hole pillow core in a supermarket, which feels good and even. The poor filling cotton is black cotton, which feels poor and dirty.

4. Whether the fixed accessories are firm (the standard requirement is 90N force) is angry with the edge thorn of the kilometer, whether the moving parts are too small to prevent children from accidentally entering the mouth when playing, and whether the raw materials with the same color or posture are consistent in the wool direction, otherwise the colors will be different in the sun, and the wool direction will be opposite, which will affect the appearance.

Good workmanship is one of the important factors of toy quality and value. It's hard to imagine how good a shoddy toy would be. Look carefully at whether the sewing thread of the toy is fine, whether the handwork is beautiful and firm, observe whether the appearance is beautiful, whether the left and right positions are symmetrical, whether the hand backlog is soft and fluffy, whether the sewing of various parts is firm, and whether toy accessories is scratched or incomplete.

Plush toys (35 pieces)

6, check whether there is a trademark, brand, safety signs, manufacturer's mailing address, etc. , and whether the binding is firm.

7. Check the internal and external packaging. The signs are consistent and the moisture-proof performance is good. The internal packaging is a plastic bag. If the opening size exceeds a certain range, air holes must be opened to prevent children from choking by mistake.

8. Details of purchasing knowledge:

Look at the eyes of the toy.

High-quality plush toys with bright and deep eyes and full of energy. Using advanced crystal eyes, I feel I can communicate with them. The eyes of inferior toys are black, rough, dull and dull, and even some toys have bubbles in their eyes.

Toy eyes

Look at the nose and mouth of the toy.

In plush toys, there are several kinds of animal noses, some with foreskin, some hand-sewn with thread, and some made of plastic. A good leather nose is made of good leather or good artificial leather, and the nose is plump and delicate. The inferior nose leather is rough and the filling is not full. Nose made of thread can be lined or unlined and can be divided into silk thread, wool thread and cotton thread. A good nose is very thin and neatly arranged. However, there are many small workshops and the training of workers is poor. Advantages and disadvantages of plastic nose. It depends on their technology and the quality of the mold. Because the quality of the mold directly affects the quality of the nose.

Computer embroidered mouth

Palm and sole materials

The materials used for palms and soles are also very particular. Pay special attention to its sewing process when buying, that is to say, whether its workmanship is fine and whether the materials used for palms and soles are in harmony with the main body.

The soles of the feet sewn after work

Wash your hands after work.

9 logo editing

1. Touch pure PP cotton with your hands first, and it feels like a down jacket. It feels very soft and even, and there will be no foreign body feeling and hard body feeling. If you press your hands on any part of the bear, you can basically put your hands together without foreign body feeling, only uniform soft cotton. Poor hand feeling is a piece, and it will have a foreign body feeling when touched by hand. Open the zipper at the back, pure PP cotton, even if all the cotton inside is taken out, it is as good cotton as the zipper. Black cotton is mostly good cotton at the zipper mouth. When you pull it out in four directions by hand, it will return to its original shape. It is full of scraps from garment factories, mixed with cloth strips, thread ends, packing ropes and nails removed from boxes. Because clothing factories don't want it, they all step on the ground at will, so it's not surprising to have these things.

This is also the simplest method. Ask the store directly if it is all PP cotton. You said to collect all the PP cotton and take it out If it's not all PP cotton, you can return it, so that most people who sell black-hearted cotton won't stop selling it because they are out of stock or other excuses, so that these black-hearted toys can be rejected before buying.

In fact, if you buy a toy for your own use or a toy for your relatives, if you buy a dirty and poisonous toy, your gift-giving effect will be greatly reduced, because people will only appreciate your gift, and they may not tell you because of their feelings. If you don't understand, you will think that you are stingy to buy cheap things.

10 maintenance editing

1, keep the room clean, minimize dust, and often clean the toy surface with clean, dry and soft tools.

2. Avoid prolonged exposure to the sun and keep the toys dry inside and outside.

3. When cleaning, necessary measures can be taken according to the size. For the small parts that are afraid of wear, you can first dip them with adhesive tape, then put them directly into the washing machine for soft washing, spin-dry, hang them in the shade to dry thoroughly, and pat the toys intermittently to make their fur and fillers fluffy and soft. For large toys, you can find the filling seam, cut the suture and take out the special filling part (acrylic cotton). You can use adhesive tape to touch the parts that are afraid of wear without tape (to better maintain the appearance). Wash and dry the skin, then put the filler into the toy skin, plastic and sew.

4. For wool/cloth or dolls equipped with highly intelligent electronic products, movement and audio, electronic components (partially waterproof) or batteries must be taken out before cleaning to prevent water stains.

5. After the washed toys are dried, they should be neatly combed along the fur direction with a clean comb or similar tools to make their fur smooth and beautiful.

6. See if the inside of the plush toy is clean and hygienic. Among the unqualified toy fillers, there are discarded plastics, fiber ropes, paper scraps, and even black heart cotton that is explicitly prohibited by the state.

7. Twist the eyes, nose and mouth of the plush toy to see if it is firm. If the tension of small parts on toys does not meet the national standards, they are unqualified products.

8. For the sake of health, plush toys should be eaten and washed regularly.

9. Simple and easy sterilization method. You can use a high-power steam iron to gently iron the fluff back and forth, and it also has a certain sterilization and decontamination effect.

10, the key to washing plush toys at home: for toys with few small parts, they can be washed by hand or machine with warm water at 30-40℃ and washed with neutral laundry detergent. For plush toys, cashmere detergent will have a better effect.

165438+ In humid areas, in order to prevent toys from getting wet, desiccant can be placed when storing, and stuffed toys should be properly kept to avoid overstock and deformation and damage.

1 1 Clean up editing

Methods 1: required materials: a bag of crude salt and a plastic bag.

Put dirty plush toys into plastic bags, add appropriate amount of coarse salt, then tie your mouth tightly and shake it vigorously. After a few minutes, the toys were clean and we watched the salt turn black.

Remember: not washing, but sucking! ! Can also be used for plush toys with different lengths, Mao Mao collars and cuffs; It can also be used as a car cushion (just pour salt on the cushion and rub it hard). There is a coup plan that has been introduced at home.

Principle: Use the adsorption of salt (i.e. sodium chloride) on dirt. Because salt has a strong disinfection effect, it can not only clean toys, but also effectively kill bacteria and viruses. It can be inferred that small things such as plush collars and plush cushions in cars can also be "cleaned" in this way.

Method 2: Required materials: water, silk cotton detergent, soft brush (or other tools can also be substituted).

Put water and silk cotton detergent into the basin, stir the water in the basin with a common soft brush or other tools to stir up rich foam, and then brush the surface of the plush toy with a soft brush stained with foam. Be sure not to get too much water on the brush. After brushing the surface of the plush toy, wrap the plush toy with a bath towel and put it in a basin filled with clear water for pressure washing.

This can clean the dust and washing liquid in the plush toy. Then put the plush toy into a basin filled with softener, soak it for a few minutes, then put it into a basin filled with clear water and wash it several times until the water in the basin becomes clear from turbidity. The washed plush toys are still wrapped in bath towels and then gently dehydrated in the washing machine. The dehydrated plush toys are shaped, combed and dried in a ventilated place.

When drying, pay attention to drying in a ventilated place. It is best not to expose to the sun, nor to dry it, nor to disinfect it. Exposure is easy to change color.

Method 3: It is more suitable for large plush toys.

Buy a pack of baking soda, put baking soda and dirty plush toys in a big plastic bag, tie the bag tightly and shake it vigorously, and you will gradually find that the plush toys are clean. Finally, the baking soda powder becomes grayish black due to the adsorption of dust and dirt, which can be taken out and discarded. This method is more suitable for plush toys with large volume and audible sound.

Method 4: Plush toys that are more suitable for electronics and sound.

In order to prevent the small accessories on the plush toy from being worn, the accessories of the plush toy are glued with adhesive tape, put into the laundry bag for scrubbing, and then hung in the shade to dry. When drying, you can pat the plush toy to make its fur and filler fluffy and soft, so that the shape of the plush toy will be better restored after cleaning.

We usually put a proper amount of detergent in clean water for disinfection when washing. When washing with water, you can also add a proper amount of washing powder or laundry detergent for disinfection, so as to achieve the effect of antibacterial and mite prevention.

In addition to the above methods, you can also learn from other methods, such as:

[washing hands]

Prepare the washbasin to be filled with water, pour in the cleaning agent and stir until it is completely dissolved, then put the plush toy in it and squeeze it by hand to make the cleaning agent melt, then pour out the sewage and wash the bear with clean water, wrap the plush toy with clean dry cloth for a few minutes, suck up some water, and then air dry it, or let it be used as sunshine.

[washing]

Before washing directly in the washing machine, you need to put the plush toys into the laundry bag and follow the general cleaning procedure. Using cold washing essence is better than washing powder, and it does little harm to wool. It's also good to use ordinary double-effect shampoo. It needs to be wrapped with a dry towel after washing and before dehydration, so as not to hurt the surface.

[wipe]

Wipe the surface with a soft sponge or clean dry cloth dipped in diluted neutral detergent, and then wipe with water.

[dry cleaning]

You can send it directly to the dry cleaner, or you can go to the plush doll shop to buy a special dry cleaning agent for cleaning plush dolls and go home to clean them. Spray the dry cleaning agent on the surface of the plush toy first, and wipe it with a dry cloth after two or three minutes.

[sun exposure]

Sunlight is the simplest and most labor-saving cleaning method for plush toys. Ultraviolet rays can effectively kill some invisible bacteria and ensure the basic sanitary condition of plush toys. However, it should be noted that this method is only applicable to light-colored plush, because some plush may fade easily due to different fabrics and materials. When it is dry, it should be placed outdoors. If the sun shines through the glass, it won't have any sterilization effect. It is very good to take the plush toys outside to dry.

[Disinfection method]

The longer the plush toy lasts, the more bacteria exist on the surface and inside, and the cleaning effect can not be achieved simply by washing it with clean water. At this point, it is necessary to put a proper amount of detergent in clean water for disinfection. At the same time of washing, we can add a proper amount of washing powder or laundry detergent for disinfection, so as to achieve the effect of antibacterial and mite prevention.

In the drying process after disinfection and washing, the plush toy must be patted intermittently to make its surface and filler fluffy and soft, and restore the shape before washing.

12 market prospect editing

At present, plush toys have a broad market and great development prospects at home and abroad.

plush toy

Especially plush toys and Christmas gift toys. There are many bases for producing plush toys and cloth toys in China, including Guangdong, Zhejiang and Jiangsu in the south. Shandong is in the north. The major international consumer countries and regions are mainly concentrated in Europe, the United States, Japan, South Korea, Taiwan Province Province, Hongkong and other places. Domestic export ports are mainly concentrated in Shenzhen, Shanghai, Qingdao and other ports. It has created considerable foreign exchange income for the country every year.

The per capita consumption level of toys in China is low, but with the rapid development of China's national economy and the continuous improvement of domestic living standards, the amazing potential of China's toy market will gradually emerge. According to a foreign survey, plush toys are the first choice for European parents to choose toys for their children. The per capita toy expenditure in Europe (144 USD) is much higher than that in developing countries such as China and even Asia (13 USD), and it is the second largest toy consumption market after the United States (340 USD), while the per capita toy expenditure in Asian countries is less than one tenth of that in Europe. According to the survey conducted by China Toy Association and China Social Survey Institute, there are 286 million children and adolescents under 0/4 in China. Their per capita annual toy consumption is only RMB from 20 yuan (US$ 2.4) to 30 yuan (US$ 3.6), which is far lower than the per capita annual toy consumption of Asian children 13 and the per capita annual toy consumption of world children $34.

If China's toy consumption reaches the average level in Asia, the market size is expected to exceed 30 billion yuan. In addition, the Comprehensive Survey Report of China Toy Market issued by HKTDC predicts that the toy market in the Mainland will grow at an annual rate of 40% in the future, and by 20 12, the sales will exceed10 billion yuan.

According to relevant data, there are 380 million children under the age of 16 in China, of which the only child accounts for 34% of the total children, reaching1290,000. In the total consumption of children, children's toys increased from 5% of 20 1 1 to 8% of 20 12. These data show that the domestic plush toy market has broad prospects and great potential.