How to develop foreign trade customers

No.1, SNS / EDM marketing

Burning degree: 2 stars

Operation difficulty: 1 star

Effectiveness index: 2 stars

SNS marketing: social media promotion, such as the use of Facebook, Instagram, Twitter and other social software to develop potential customers

EDM marketing: e-mail marketing, by sending electronic advertising, product, sales and other information to capture potential customers

It should be said that SNS as well as EDM marketing spend the least amount of money. >EDM marketing: email marketing, by sending electronic advertisements, products, sales and other information to capture potential customers

It should be said that SNS and EDM marketing is the least expensive, the operation is also simple and brutal, manually or by using the software can realize the mass mailing, but this wide net of the biggest drawbacks that exist is: low customer return

Currently the two kinds of have been the most mature means of marketing, most people have experienced all kinds of mailbox advertising and social private message bombing, the consequences of advertising mail shielding and open the amount of plummeting, the customer conversion rate is not satisfactory

Summarize is that SNS / EDM marketing can be used as a complementary means of marketing, but if you expect to rely on these two ways of development of customers, then the effect is most likely to be

Advantage: less cost, easy to operate

Disadvantage: low user open rate, low conversion rate

No.2, global exhibitions

Burning degree: 4 stars

Operating difficulty: 4 stars

Effectiveness index: 3 stars

Exhibition useful? We can find the intended buyers directly on the exhibition site, and even some orders can be taken directly on the site, so it is the choice of many enterprises to develop customers through exhibitions

A good exhibition includes the following steps:

Pre-exhibition

Selection of exhibitions: In terms of individual industries, there are dozens of exhibitions each year that you can participate in, and the number of exhibitions is very high. There are dozens of exhibitions that a single industry can participate in every year. Under the consideration of high cost investment, it is especially important to select suitable exhibitions. At present, the business exhibition market is mixed, some spend a big investment in the exhibition site traffic is very low, the conversion rate can be imagined

Exhibition planning:

Regardless of whether it is a standard booth or special exhibition, the investment in each exhibition will not be low, which need to do a good job in advance of the target setting and implementation of the program

At the same time, the information and samples need to be prepared in advance, the majority of international exhibitions need to ship samples in advance, and choose the best show to participate in, so that you can choose the best show. Most of the international exhibitions need to ship the samples by sea in advance, so it is especially important to choose a reliable freight forwarder, and secondly, the samples shipped by sea also need to be selected properly

Mid-term exhibition

Booth arrangement: How to arrange the booth in the corner? How to set up the booth in the center? There is a doorway here

Buyer docking: the most important, on-site docking is not like online contact, it is real-time, so you need to docking personnel have a certain language reserves, and have negotiation skills

Late exhibition

Post-show follow up: on-site business card buyers exchanged in time to follow up with e-mail/telephone calls, the intention of the product of the complete information in a timely manner to send the finishing

At present, a show is not only a good opportunity for the buyers to exchange business cards, but also a good opportunity for the buyers to get the best information. p>Currently, the investment in an exhibition can reach tens of thousands or even hundreds of thousands of dollars, and the cost will be even higher if it is an international exhibition, while the actual length of the exhibition is only about two and a half days. Therefore, if you want to dig orders through the exhibition channel, it is recommended that enterprises equipped with mature foreign trade team as well as sufficient financial support should consider

In addition, relative to domestic exhibitions, it is still more recommended to participate in international exhibitions, which can be directed to buyers and even orders more and more large

Advantage: greater chance of signing orders directly on the spot

Disadvantage: high cost, the need for professional talents docking; the need to select high-quality exhibitions. Professionals docking; the need to select high-quality exhibition

No.3, foreign trade B2B platform

Burning degree: 3 stars

Operating difficulty: 2 stars

Effectiveness index: 4 stars

It should be said that in the current exhibition costs are getting higher and higher, the effect of mail marketing is less and less than expected, the first try or deep plowing foreign trade platform has become the choice of most of the foreign trade people. become the choice of most foreign trade people. At the same time, some mature old B2B platform contains business can meet the various needs of foreign trade people:

Foreign trade training

How to start foreign trade? How to write a development letter? How to reply to inquiries? How to buyers docking? All of these questions can be found in the training courses on the platform, online and offline synchronized Q&A, and will even print a special foreign trade magazines to give to members

Global exhibitions

Some high-quality foreign trade platforms will be free to carry the products of member companies to participate in international exhibitions, and to special exhibitions (35-60 square meters) in the form of the exhibition, with a professional to dock buyers. Compared to the enterprise's own standard booth, the amount of exposure exponentially increased, but also exempted from tens of thousands or even hundreds of thousands of costs

Customs data

Customs data above a lot of direct target customers, be sure to go to use it up

Advantage: lower cost, easy to operate, functional business comprehensive

Disadvantage: need to pick a high-quality platform (buyer resources)

This is also a good place to find out how to get the most out of your business. p>

Here is also recommended a customs data 300 dollars a year, the effect is super good

Away: 300 dollars of customs data crowdfunding came, miss this year, to wait another whole year!

No.4, customer development software

Burning degree: 2 stars

Operation difficulty: 2 stars

Effectiveness index: 5 stars

With this is a low-cost, high-return investment that can be tried

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