What are the characteristics of excellent brochure design?

Enterprise Brochure Design Purpose and Frequently Asked Questions - Very often, we will see a booklet in an exhibition hall, which introduces the exhibits related to the introduction, the same almost every enterprise also has such a booklet, we call it the enterprise brochure, each enterprise will be involved in the production of their own brochures, then the excellent enterprise brochure design with the What are the five characteristics?

First, excellent corporate brochure design has five characteristics

1, excellent corporate brochure have a good theme

Refinement of the theme is the first step in planning the brochure. Theme is the brand development strategy, corporate image strategy, marketing strategy of refining and comprehension. There is no refining of the theme of the album design, then the grapes or grapes, brewed can not be a tasteful wine, the album is a mechanical display, not to show or performance, not to mention the expression.

2, excellent corporate album must have a good "director"

A good album is a good movie, the story of the manufacture, the rhythm of the control, the picture of the eye-catching, etc., are very test of the director's standards. The architecture of a picture book is the architecture of a movie. There is a good structure of the album, such as the movie has a rhythm, the woman has a figure, the album has a "start, bear, turn, close".

3, excellent corporate albums also have creative

Good ideas do not only belong to the magazine advertising. Good creativity in line with the album performance strategy, where all reflect the theme of the album

4, excellent corporate album has an addictive layout

Trademark registration station building system film and television creation film and television advertising station building tools website production film and television commercials SI design Like a good fashion style, to be new, not old. Comparison of famous foreign counterparts, compatriots gap is so big. Good layout will pay attention to the relationship between the succession of history. Good layout will absorb the direction of internationalization: pay attention to the white space, absorb international elements.

5, excellent enterprise album must have photography

Many companies are willing to spend a lot of money on product development, but the display in the album is poor quality products; modern enterprise teamwork, in the enterprise album is rarely reflected. Excellent corporate album in the expression of corporate culture, will create some unique collective picture.

An excellent picture book is a classic prop to publicize the corporate image, enhance brand value, and create brand influence. When you are not there, the excellent picture book can speak for itself. Excellent picture book so that customers, news, government, company employees, etc. can read what they want, and increase the added value.

Second, the three types of corporate albums

1, show-type album

Demonstrate the advantages of corporate albums, suitable for the stable development of enterprises or new enterprises, which focus on the overall image of the enterprise, the use of the album cycle is generally one year.

2, the problem type album

Problem type album focus on solving marketing problems, branding issues, suitable for the rapid development of the new listing, the need for transformation, the turnaround period of the enterprise, focusing on the enterprise's products and brand concepts, the use of the album cycle is relatively short, after a period of time, according to the changes in the market, the need to launch a new album.

3, ideological album

Brand SI design SI design advertising company box design branding agency office decoration trademark registration packaging printing Generally appeared in the leadership of enterprises, business leaders attach importance to the depth of thought, suitable for the type of business: the rapid development of new listing, the need for transformation, the emergence of a turning period of enterprises, albums focusing on the ideas of the enterprise to convey the importance of the establishment of the brand to enhance the Props. The book is used for one year.

Third, the multimedia era of corporate albums

A single printed version of the album, has been unable to keep up with and meet the reading habits of modern people. In the popularization of computer album design today, the printed version of the album and multimedia collocation, is the development trend of the enterprise album in the new situation.