What are the marketing tactics of campus loans

I. What are the marketing tools for campus loans?

Nowadays, when many companies and brands do campus promotion, they are not just limited to sending out some bed sheets, putting up some posters, or doing a roadshow, and then sending out some microblogging or circles of friends, which are more traditional and outdated ways. More companies like to do some activities that can interact with students and give them the opportunity to experience and perceive. Will select a school or several schools for offline activities, and then combined with online channels for a wide range of publicity and exposure, can be microblogging, public number or circle of friends, can also be the way of live broadcasting publicity, these new ways of playing more and more accepted and respected by the enterprise, because of this kind of activities students love to participate in, the publicity efforts and exposure is greater. And now the campus activities are more and more colorful, the students themselves are very good at playing, so companies or brands can choose a few university activities for brand title or implantation, which is a good choice. Campus marketing is a concept put forward by Freshmedia, a well-known campus marketing organization. It mainly refers to marketing activities targeting the segment of college students. Campus marketing is the enterprise through the use of marketing means for the campus market. Campus marketing is a kind of marketing method to promote the products applicable to the campus group in schools. Campus marketing is in the new market environment. Enterprise marketing from the traditional marketing approach to the inevitable trend of personalized development, is the innovation of the enterprise marketing approach and the organic combination of marketing potential rules. Enterprises in the campus marketing activities, should grasp the specificity and novelty of campus marketing, to develop a set of targeted marketing programs, and do a good job of each program details, and strive to obtain good marketing results.

Two, 0 yuan to buy a cell phone belongs to the campus loan means?

Generally belong to the bar, and the actual purchase price is more expensive than if you buy it yourself.

Three: Why did you sign a lease for the first year of the pop-up?

Whether it's a cash loan or a campus loan, the root of the evil lies in the use of confusing marketing tactics to induce users who would not have the ability to consume to pay high interest rates to borrow money despite the risks.

And "10% down payment to buy a car", is like a replica of cash loans, with some marketing to play the visual difference, summarize these means:

1, low down payment, the first year you are actually renting a car, but with the regular Internet car rental comparison, you will find that the rental of a car does not need a down payment, the rental of a car needs to be The deposit is refundable, while the down payment is not refundable after the car is returned after 1 year.

2, the price of the car, the cat is "manufacturer guide price of the car", the general dealer to get the car price is basically lower than the manufacturer's guide price. And the more some of the less mainstream car, inventory squeeze car, discount will be higher. And these cars occupy a large part of the inventory of the car and Maodou new car network. These cars are leased and staged at the "manufacturer's guide price", so you can imagine the profit margins.

3, the biggest scam is still the final car loan interest rate, a year buyout of the interest rate of more than 20%, and if you follow the 4-year installment down, according to the total expenses and the total price of the car calculated 4 years of interest, the annualized rate of about 10%, and in fact, directly in the 4S store, down payment of 20% of the installment purchase of the car, the annualized rate is about 5%.

Four, how do college students qualify for a loan?

1, more than 6 months after graduation without employment, and in the local labor security department for unemployment registration.

2, college graduates

Application process:

1.Acceptance. The applicant applies to the management service center of the university student entrepreneurship park and submits the relevant declaration materials, and the management service center of the university student entrepreneurship park conducts the preliminary examination;

2.Audit. The preliminary examination of the commercial loan subsidy object and the amount, by the Personnel Bureau in conjunction with the Finance Bureau and other relevant departments according to the industrial orientation, enterprise size, employment, registered capital and profits and taxes and other elements of the application for commercial loan subsidy object of the information to be examined and approved the amount of subsidy;

3.publicity. Reviewed and approved by the business loan subsidy object and the amount of subsidy by the Personnel Bureau and the applicant's unit or community for publicity, the publicity period of five working days.