What are the main business models of mobile e-commerce? What are their characteristics?

The main modes of mobile e-commerce are as follows:

Traditional PC e-commerce represented by mobile phone Taobao and JD.COM Mobile was transplanted to mobile e-commerce.

This is more about the transplantation of traditional PC e-commerce to mobile e-commerce. The main goal is to expand the traffic resources of the mobile Internet. The nature of platform, business and supply chain has not changed much.

Wap mobile B2C e-commerce represented by buy buy Bao

Focusing on people in third-and fourth-tier cities, farmers and migrant workers, wap has certain differentiation and barriers in the PC era for e-commerce shopping when these people have functional mobile phones without computers. However, with the popularity of smart phones among this group of people, such e-commerce companies will be greatly impacted by Ali and JD.COM.

Mobile e-commerce model represented by Tencent Micro Mall, third-party micro mall and enterprise micro mall.

Take Tencent Micro Mall as an example. Tencent Micro Mall is an e-commerce expansion under the background of WeChat outbreak. In the future, whether Yi Xun continues to operate directly or recruits merchants to settle in, the essence is to obtain mobile Internet traffic resources and social marketing resources through the entrance of WeChat platform. However, the trust endorsement relationship and the roles of both parties have not changed, and it is actually a form of social e-commerce. At present, Ali in China and facebook and twitter abroad are developing.

C2C mobile e-commerce model represented by random purchase and micro-store.

This e-commerce model has recently emerged, encouraging C2C transactions based on endorsement of friends' trust. In this mode, individuals will be transformed into sellers, buyers, credit endorsers, buyers, chief experience officers, customer service and other roles, but the credit risk is also great, and some control needs to be made on the system.