What is the prospect of the supermarket?

1, at present, the prospect of supermarkets is relatively stable, and the development prospect is stable. The total number of supermarkets is relatively stable and the demand is growing steadily. Statistics from the Bureau of Statistics show that in 20 18, there were 28,000 chain supermarkets and about 5,000 large supermarkets nationwide.

2. At present, the development of China's supermarket industry is relatively mature, and the whole industry has entered the stage of large-scale development of capital management, with fierce competition in the industry. Judging from the competition pattern, China's supermarket industry is characterized by fragmentation and regional separatism, and the market concentration is low.

1. As an industry related to the national economy and people's livelihood, the supermarket industry mainly sells necessities such as food, drinks and daily necessities. The miniaturization and communization of supermarket stores have become the development trend. In the past few years, the number of "mom-and-pop shops" and discount stores has shown a downward trend; In other formats, the number of small and medium-sized stores such as convenience stores and standard supermarkets is growing much faster than that of hypermarkets, and the types of stores in the supermarket industry are becoming smaller, more community-based and more convenient. On the one hand, the community fresh supermarket, represented by Yipin Xian and Qian Aunt, is emerging as a new business model. On the other hand, leading supermarket enterprises, such as Gaoxin Retail and Yonghui Supermarket, have opened mini stores and other small stores to expand and improve the multi-format layout.

Second, while the scale of domestic social consumption is expanding and the growth rate is slowing down, the consumption structure is also undergoing major changes. The proportion of food consumption is declining, while the proportion of quality consumption is rising. For example, the total food expenditure is increasing, but the proportion of food expenditure is decreasing. The total amount and proportion of education, culture and entertainment are increasing. In the channel composition, the proportion of online is getting higher and higher. At present, the development of supermarket industry in China is relatively mature, and the whole industry has entered the stage of large-scale development of capital management, with fierce competition in the industry. Judging from the competition pattern, China's supermarket industry is characterized by fragmentation and regional separatism, and the market concentration is low.

3. In recent years, the chain supermarket industry in China has developed well and the competition is fierce. The whole physical supermarket has entered the stage of large-scale development of capital management. At present, large-scale chain enterprises have been formed in China, including Shanghai Hualian, Lianhua, Shang Supermarket Company, Beijing Five Blessingg Chain Company, Fujian Huarong Chain Company, Guangdong Meijia Supermarket Company, Shenzhen Wanjia Department Store Co., Ltd. and other seven supermarkets (Wal-Mart, Yonghui Supermarket, CR Vanguard, Carrefour, Lotte Mart, Lotus, Metro). The seven supermarket stores cover 30 provinces, municipalities and autonomous regions and 2 12 cities, with East China ranking first by region. From the city level, 47% of the stores are concentrated in second-tier cities.

Fourth, for supermarkets, the high-end retail experience is coming soon. High-end supermarkets pay more attention to the integration of "efficiency" and "experience", and small formats are more vital. In-store efficiency and experience are higher. The powerful driving force of high-end supermarkets mainly comes from two points: first, the sustained and upward economic situation in China; Second, high consumption habits and regional superior consumption structure make high-end supermarkets still have fixed consumer groups.